As Facebook demonstrated when it launched to conquer the video market and tried to do, in parallel, with youtubers as content creators, video platforms are nothing without the content they offer and without the creators who generate them.In the end, users do not care about platforms and what they really care about is the content that makes it interesting and relevant. If there is nothing worth seeing, it will be ignored and what you propose will not be followed up. To capture those creators and build loyalty, platforms need to offer clear and easy ways to monetize that content. After all, content creators don’t work for free.And that’s where YouTube had its moment of glory and its moment of fiasco.YouTube had become a direct and simple way to monetize video content, open to all those creators who successfully positioned their stories (achieving it was not easy and most You Tubers do not succeed , but if you achieved it, the return could to be important).Of the glory of making things difficult It was something that stood out prominently until changes to the rules of the game made things difficult for creators.
YouTube’s advertising scandal a few years ago, when it was discovered that programmatic Italy Phone Number List advertising was positioning brand ads on videos that were toxic to its public image, led the platform to toughen its rules for monetizing content.With this, they paid the righteous for sinners . Monetizing content became more complicated, and creators began to experience a drop in revenue. YouTube had made things more difficult for them, something that made the situation difficult. Nobody wants to lose money when they are doing the same job.The platform then began different maneuvers to keep its creators happy and the last one could be to eliminate the monopoly it has as an advertising marketer.
Creators who sell direct mail YouTube is considering letting creators directly sell their own advertising for their content. The platform has started a pilot, in which “basically a creator is allowed to sell ads directly to a brand,” as explained by one of YouTube’s product managers and published by The Verge .Still, the pilot has a limited range. YouTube recognizes that it is “a small pilot” and also that the sale of advertising is limited to those brands with which the youtuber had a previous relationship.The movement, however, is not exactly a revolution. As they remember in the American media, YouTube already allows its partners to sell advertising space directly, as with the majors of American television, since 2010.
You tubers have been asking for a long time that this type of agreement also reach them and that could apply to your videos.And, although opening the format to creators could create new problems (such as attribution of content and what is and what is not advertising in the content that the youtuber generates), YouTube’s decision could satisfy some creators for whom they earn money It is increasingly difficult and on which YouTube fears that they will go to their competition to earn money as influencers.The creators have already been trying to find new sources of monetization of their derivative work, from merchandising to new products, but if one platform does not pay off it seems quite logical that they go to another.