One of the advertising formats that Internet users hate the most is pre-roll ads. Before starting the content that they do want to see, they have to sit patiently and watch an ad that lasts forever (or they don’t have to watch it so patiently: consumers have learned to ignore them).For a long time, Internet users have complained about the format, especially when they are ads that cannot be skipped and that give way to videos of very short duration, as is the case with YouTube. Watching a 30-second ad to watch a video after a minute seems almost in a way a tease to have of what consumers feel.In recent times, YouTube seemed to have begun to play with other weapons and to position content in a different way. The video network seemed to be betting on shorter and much less invasive formats, as demonstrated that it was taking measures to precisely stop those 30-second ads that could not be skipped. However, his latest move breaks with that idea. It is more an application to the publicity of the popular saying that says that if you do not want broth, here are two cups.

In fact, as they point out in AdAge , the video giant’s latest advertising move puts it closer to Latvia WhatsApp Number List online TV and its advertising sales strategies than it was. Now YouTube is starting to serve consumers more than one ad before video. Viewers are starting to see two ads in a row instead of one before the content they want to see.More ads in a row: the ad podsThe new format has been baptized by the company as “ad pods” and they are exactly what AdAge has detected, advertising breaks with two ads. For now, only those who watch the content on the desktop are receiving them, but in the future they will reach other scenarios, such as connected television.

As Debbie Weinstein, YouTube’s top executive, has explained to the American media, these types of ads can be positioned both before and during the viewing of the content. Weinstein explains that they want to “innovate” and “think about how we can make ad experiences as good as possible for the user” while also wanting to “add value” to advertisers and content creators.If the content opts for ad pods, the interruptions decrease. Instead of having more pauses during the content, you have less, but with more ads. That is what makes users prefer the system, according to YouTube, since they are interrupted less often.”It does not make any sense”But not everyone is as convinced as YouTube managers that this is the format that consumers will prefer and that the decision is the most appropriate. An analyst at Forrester makes clear what he thinks, also in statements to the US media: “It doesn’t make sense.

“The analyst reaches these conclusions starting from a basic question. With this move, YouTube is copying the model of television … just what makes consumers fed up with the medium. What consumers of traditional TV hate most are its ad breaks, which feel like forever. They are what has pushed them into the arms of other formats of access to content, including YouTube. Using what has not worked for television therefore does not seem like the best of ideas.The format also makes more sense in the new environment YouTube wants to create. The video site has begun to show full movies for free and with ads, content that is long enough to integrate more of this type of advertising formats and make them more bearable.

Leave a Reply

Your email address will not be published. Required fields are marked *