YouTube just changed the rules of the game in advertising, which will mean more mid-roll ads, shorter videos, and – or possibly that’s what they’re hoping for – more ad revenue. Until now, YouTube’s standards for including video ads in content set a minimum length of 10 minutes to be able to do so. Only videos that were 10 minutes or more long and whose creators had selected mid-roll advertising as an option included mid-roll ads, which function as ad breaks during content (as a TV break might).Now, however, the videos will have to be 8 minutes or more long, which reduces content times (and which will, as explained in Social Media Today , youtubers stop stretching their content almost artificially to reach to the minimum time imposed by YouTube), but also all the videos that fit that profile will carry mid-roll advertising.That is, until now, YouTube only included this advertising format in those videos whose creators opted for this type of ads. With this change, creators will have to choose to leave the format. They must explicitly “get out” of the advertising format.

Why more ads right now Why Ethiopia Email List has YouTube made this decision? The key is in monetization. With this type of ads and by expanding the number of videos that can access them, the possibilities of content monetization are expanded. Shorter videos will no longer be out of these income options.With this, YouTube seeks to satisfy its content creators, but also to generate more income, something crucial in the times of the coronavirus. As noted in Social Media Today , advertising rates on YouTube have fallen by 50% since February, when the processes of confinement and the spread of the disease began. YouTube is what happens to many other media.Although it has increased its view numbers and traffic, it has not done so with advertising revenue. Advertisers have become conservative with their budgets and reduced their advertising impact.

The platform, they remember in the American medium, must cover what it has lost in another way and expand the ad formats and the monetization of certain videos could be a way to generate more income.Perhaps, yes, it could also be a burden. More advertising spaces can mean lower prices for advertising on YouTube, which will mean that for many more ads that are had, the income will be reduced. And, do not forget, the digital media already tried this idea years ago, that of increasing more ads to generate more income, and they did not have very good results.Changes in experience One also has to wonder what it will mean in terms of experience for the final consumers of this content. More ads could weigh down the experience and increase user rejection.

Or maybe not so much: another of the theories is that the videos will now be shorter. The you tubers were expanding their content to 10 minutes simply to be able to participate in these types of ads. They will not have to stretch the content as it is to be able to reach the minimum, which may have a positive impact on the quality of the content.What would not be logical would be for YouTube to download more than those 8 minutes. The Coalition for Better Ads, whose recommendations Google follows and which is the guide that marks some of the changes in advertising that the giant has made in Chrome, points out that in videos of less than 8 minutes, mid-roll ads are too annoying.

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