Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company A recent BIA / Kelsey study has shown that social media has become an important marketing tool for small businesses, especially younger ones.

The proof of this is that 32% of companies that are between Dominican Republic Email List 6 years old use Twitter, while only 7% with more than 11 years of existence use this attractive social network. We also deduce from this study that the use of Twitter went from 9% in 2009 to 19% in 2010, warning that this year this figure could increase much more.37% of companies with more than 11 years old continue to use the printed Yellow Pages, while the figure decreases when we talk about new companies, 17% in those between 0 and 3 years, and 22% between 4 and 6 years.

This study also shows us the use that SMEs give to Facebook, a social network in which we can find 48% of them, surpassing those that continue to use email marketing, which reaches 43% of SMEs. BIA / Kelsey also conducted research on SME planning for the use of 2.0 tools in the next year, concluding that 46% will aggressively use links and ads on social media and blogs next year, surpassing 35 % who did it in the last 12 months.39% plan to use customer feedback and criticism, an increase of 10% compared to last year; while 32% plan the aggressive use of video on their own website, compared to 16% previously. Communication and marketing 2.0 tools are constantly increasing and practically all companies, mainly SMEs, intend to be in them because of the scope they have and the benefits that they will bring them if they are used well. The BIA / Kelsey data confirms this.

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