ACL Direct Promo · We know about Relationship Marketing, We are experts in loyalty and incentives · We like to create unique experiences. Master in Digital Marketing Management – UPF-BSM, Acquire specialized knowledge to manage the digital marketing of your organization. Brands have recently become great advocates of video. These contents manage to connect prominently with potential consumers, since they are one of the contents that Internet users value the most and most want to consume. Videos have become one of the great elements of fashion on the net. The media are launching into producing video content all the time, companies are producing videos and more videos, social networks are in a race to be the ones to capitalize on that interest and, of course, video advertising only accumulates. integers.

But does it pay for brands to invest in this type of advertising message? At the end of the day, the prices of these contents do not stop rising and forecasts indicate that they will continue to do so in the immediate future. According to a study by the analysis firm Myanmar Email List which has taken the results of luxury firms as a sample to carry out its study, although videos are very expensive and are so at many more levels than traditional advertising, the truth is that the cost It ends up compensating the brands, they defend, and the evidence is forwarded. Videos continue to have a much better response than other online advertising content and continue to achieve much better results.

Brands have to bear higher costs, they remember. The videos not only imply having to pay the supporters in which those advertisements are served (and who charge more than for other types of advertising messages), but also imply having to assume a production cost that is higher than that of other messages. advertising. In a video it is not only the designer who makes the banner that comes into play, a video requires much more spending and much more personal at stake. But, in return, videos offer far better results than traditional advertising. According to the data of the study, the average number of clicks they generate is 17 times higher than the average ratio of the usual banners, although obviously, as long as the videos are well positioned, promoted or integrated in places of high visibility.

It is not the only point where you win. According to the study data, videos also achieve better results in engagement. Consumers are more receptive to video messages on social media than those without. According to their data, posts with videos on Facebook achieve 60% more interactions, while the figure is 20% higher on Instagram. To all this, we must add, in addition, that the video has a growing importance. In 2019 it is expected to be half of all web traffic, which makes it even more important to position itself in this field.

What not to do on video, To all this should be added another point and one that brands tend to forget, blinded to the potential of a format or a way to reach the consumer. Videos may work much better than other content, but not just anything works here. It’s a matter of logic. Just as not any item is worth when trying to reach the consumer in other ways, the same happens with this one. Brands have to maintain a certain criterion and a certain minimum of quality to achieve these results and to awaken that interest among consumers that videos promote. It cannot be expected that just because it is a video it will already work. What works and what doesn’t? Basically it could come down to spamming or simply uploading ads doesn’t work. As they point out in the conclusions of the study, consumers see much more and respond better in terms of engagement, with comments and likes, to those videos that work to build a brand than to those that are simply commercial content.

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