Now it seems almost crazy to us, but decades ago tobacco advertising was the most common. Tobacco companies were one of the main advertisers and their campaigns were high impact. The ads helped make smoking look glamorous, but they also removed fears among consumers. Smoking was not bad for your health, the advertisements clearly stated.By serving, marketing and advertising even served to attract women as potential smokers , breaking with social clichés.

All that began to change Belgium Email List towards the 1960s, when the fact that tobacco was bad for health was unquestionable and when tobacco brands went from being the dream client of advertising agencies to an almost toxic asset. Tobacco advertising began to be seen in a very different way and would end up being banned in many, many countries. Now, you don’t come across an ad for a tobacco brand, because they couldn’t do it directly.

What happened to tobacco advertising has become almost the gold standard of what ends up happening to ‘bad’ things and your advertising campaigns. His example was recovered when the process to ban advertising for the game was progressing , which has also had a clear parallel in the relationship between sports marketing and prohibited advertising. The bookmakers have been the great sponsors of football teams, as in their time were the tobacco brands.

Perhaps the next group to follow in the footsteps of tobacco will be the advertising of sugary products or fast-food, especially when it comes to advertising that reaches children. Perhaps it is that of fossil fuels.Fuel companies are already quite a toxic asset in terms of brand perception. The agencies have begun promising that they will not work for the oil and gas companies . For now, they are small agencies, but history shows that this is how this type of movement begins. But perhaps the problem is not only in the agencies and the work they do but also in how their messages can be distributed.

The European Union could ban the advertising of gasoline and other fossil fuel products. It is a could that still has to be very nuanced, but that it is talked about is already a warning to sailors.The European Commission has just registered a European Citizens’ Initiative calling for a ban on the advertising and sponsorship of fossil fuels. This would include, according to the claim, also the prohibition of advertising any vehicle – except of general interest – that uses this type of fuel.

Online and offline advertisements and sponsorships (from sports teams to educational actions) would be prohibited. Companies in this niche would find themselves tied hand and foot in what they can do in terms of marketing and advertising. Those affected would be the oil, fossil gas and coal companies.Does this imply that this law will go ahead? For now it is a petition, which the Commission considers “legally admissible” and which still needs to be endorsed by a million signatures of European citizens. If that happens, it would move to a next phase in which the Commission analyzes the petition, listening to both parties and determines whether or not it should enter the European Union’s agenda. In other words, there is still a lot of time left and everything is in a very initial phase.


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