One of the changes that the smart home was going to impose – or at least that was what was always brought up when talking about the revolution it represented for the industry – was that it was going to make many elements of everyday life connected . And this not only meant that they were online and that many new services could be offered to consumers, but it also made the whole home a kind of source of information, a source of data from which companies could get a lot of things clean.But the truth is that the change was not exclusive to the home. As more and more spaces in everyday life went online and became smart, the same principle could be applied. One of them has been the means of transport and, specifically, vehicles. Cars are connected to the Internet, they use the Internet for more and more things and have thus become a source of information that companies can use for more and more things.One of the traditional ideas that were being sold was to use vehicles, the internet and data to segment advertising much better. It was the idea of ​​offering ads that fit where you were at that moment and what you were doing then. For example, it was the idea that if you passed near a store, they could send us related offers.

However, the potential of data Norway WhatsApp Number List in vehicles and its application in advertising can go much further than that, opening up many more possibilities and also causing many more questions to be questioned in terms of privacy.In fact, not only are possibilities opening up but also the range of those who can get a slice of it. Automakers are beginning to see the potential of advertising and the position they are in to profit from it.The car that listens to what you hearGeneral Motors has just announced that it will begin to study how its drivers listen to the radio and other audios in order to be able to collect data to help make better announcements. “The radio industry and the car industry have existed in parallel. But certainly there hasn’t been much interaction between the two,” noted one of the automaker’s executives. Now, they will seek to do it and apply it to advertising.

The vehicle manufacturer has already studied in tests the habits of 90,000 drivers in two US metropolitan areas between the end of 2017 and the beginning of 2018 to analyze the audios they listened to (the drivers gave permission to do so). Thanks to these first tests they have already been able to create psychological profiles of listeners based on what they listen to and what car they drive. Drivers show patterns of listening behavior and General Motors wants to use it for advertising.At the moment, they are not very clear how this will happen and how they will take advantage of it, but they continue to investigate.The next frontier, the interior of the vehicleIn general, one of the next frontiers to be conquered by advertising is going to be the interior of vehicles. Some car manufacturers are even trying to change the nature of car spaces, to turn them into advertising zones .

One of them is the windshield, in which they work to make it one more screen and use it to serve information and also advertising.The idea of ​​the windscreen-screen seems something of science fiction, but nevertheless in other areas it already seems clear what will be done and how. The announcements of the future, as far as cars are concerned, will be integrated into the different systems of the vehicle. Its navigation systems, integrated screens or on-board systems, as well as audio systems, are the playing fields to conquer and where manufacturers and advertisers concentrate their efforts.The idea makes a lot of logic. The car is a crucial part of the daily life of a large part of consumers and it is also a space in which the audience is captivated. Using it well could be an advertiser’s masterstroke.

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