It is not always part of the strategy behind which an ad has been designed and created, but when it is achieved as an extra it is always welcome. In advertising, connecting with consumers at a certain level of depth and getting them to be the ones in charge of making the message known, sharing it with other consumers and launching it to the world from their own profiles on social networks, becomes a extra powerful.Consumers organically do work that would have had a cost for the brand and they also achieve that the reception among those who are going to see it is much more positive. At the end of the day, one thing is to see an ad because YouTube serves it before watching a video or because it is part of the inevitable commercial break on TV, and it is quite another to see an ad, no matter how long it lasts, because someone He says you must see it, that it is worth your time.

Most likely, you will click on what they tell you and also that you will receive it in a much more Luxembourg Email Addresses positive way than other types of messages.But understanding what makes that original consumer, the one who uploaded the ad in question to their profile on social media, react and respond by sharing the content and referring it to others is not easy. Marketers want to know the secret behind what leads us to share some ads and not share it with others.Many times it is a matter of luck. Others are closely linked to the power of storytelling, because after all a good story is always highly memorable. And, finally, emotions are very important when determining what drives us to share some content and not others.The power of emotions in our response to marketing and advertising messages is very high. As a study collected by Phys has just shown, it is also between what leads us to share or not a brand message. Although the researchers behind the study recognize that it is very difficult to measure these questions and these principles, they have been able to conclude that the emotional part is very decisive.

To do this, they measured the reactions of thousands of volunteers in a test carried out in five countries.Of course, what must be measured is what users really do, not as much as what they say. When they explain why they share content and what emotions they generate, they are not entirely sincere. Unconsciously, they get carried away by biases. Researchers recommend looking at the facial expressions of users to see what they really feel.Emotions that matter In general terms, what is shared is what generates, on the one hand, positive feelings and what, on the other, we dislike. We share them, obviously, for totally different reasons.Even so, do not believe that it is as simple as a dichotomy between what makes us feel good and what makes us feel bad. There are certain nuances and it is all slightly more complex.

Thus, some negative emotions, no matter how much impact they have, lead us to avoid sharing content. If it causes us confusion or sadness, the chances of it being shared go down. On the negative scale, the emotion that drives content sharing is dislike, which increases the likelihood of action.In fact, in the research they conclude that the emotions that lead us to share the ads are, in general terms, the same as those in general life that lead us to take actions. Anger or anxiety drive us to share, because they are emotions that lead us to react. It is also what makes not everything, no matter how positive, we behave.The two basic rules about what makes us share are therefore basically two. What generates emotions is shared, but emotions that activate us. The second is that of negative emotions do not have to be toxic. They can lead to content being shared.

Leave a Reply

Your email address will not be published. Required fields are marked *