Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Social media has taken control of brands and put it in the hands of consumers. Although they can be considered as easy-to-use platforms to promote companies and that can add great value to business, in turn they can be very harmful if you do not pay attention to the ‘conversations’ and what other users can say. or comment on our brand, company, products or services.

It doesn’t matter how your brand Japan Email List defined, it all comes down to what your audience says. A negative comment on a social network can spread like wildfire in a matter of seconds and companies must be prepared to deal with any drop in these. This is where the first problems and challenges arise that companies must understand the importance of online reputation, planning and implementing strategies and processes that help to manage it effectively. Almost 80% of consumers will research an online business before making a purchase. If a potential customer decides to search the web for your business and is faced with several negative comments, they will not hesitate to go to a competitor. Social media, forums, and blogs can easily become a breeding ground for these comments.

To protect your business and brand, you need to manage your reputation very well and ensure that the most critical conversations, opinions and comments can be resolved to your satisfaction, using good care and the ability to resolve conflicts and offer solutions. To do this, we offer you a selection of resources and relevant information that will undoubtedly help you understand the importance of online reputation and how to face a strategy for its effective management.10 important tips and aspects to build your own online reputation14 Professional Online Reputation Measurement Tools You Should Know About Social Media Marketing: Guidelines and keys to manage online reputation The online reputation has a real impact and measurable in business and companies 3 major challenges for online reputation management The importance of online reputation in social networks for brands and companies

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