If something is clear to consumers, it is that they are rather fed up with advertising. Ads have saturated them at all levels and across all channels and are widely rejected by consumers. The movements they are making make it clear. They have migrated to the consumption of streaming content instead of watching traditional linear television, for many reasons, true, but also because this content has no advertising. They have started to show rejection of online advertising, activating ad-blocking systems or loudly showing that they are fed up with being chased by ads. And so one question after another.Advertisers are therefore faced with a landscape in which the recipients of their messages are less and less willing to receive them and also a market in which it is increasingly difficult to attract attention, stand out above the messages of the competition. Although consumers are tired of advertising, brands and companies still need it. Ads are still one of the main ways they have to reach their consumers and to position themselves in front of them.In addition, you not only have to fight against the rejection generated by the ads in general and against the messages that your competitors launch in a specific way. As consumers are increasingly surrounded by more and more noise and receive more and more information, brands have to find what will make them stand out and not get blurred in the background noise. They must locate what will make them stand out, something that is far from easy.What can be the key to positioning yourself and reaching consumers, making them want to see your ad but also that it does not get lost in the middle of everything that is being published?Brands and companies have to try new strategies and new formats and, above all, they must assume that traditional ways of positioning no longer work for them. And that’s where the ad that tells a story comes in and looks like anything but an ad.The ad that tells a storyThe importance of storytelling is not new. It’s one of those lessons that has been repeated over and over again over the last decade and has positioned itself as one of the things brands needed to understand. Storytelling not only helps to better position the story, but also establishes it much more firmly in the memory of consumers. Now, likewise, it could become the key to function in the market for the satiety of advertising.

As they point out in an analysis published in The New York Times , it is possible that the future of Algeria Mobile Number List ads will go through what in their article they call the ” viral no-ad .” The message is really an advertisement, which is selling the benefits of a brand and, on many occasions, its ethical and moral values.The brand, however, appears somewhat camouflaged. It is as if they were doing a kind of product placement of their products in their own story. The important thing is the narrative arc. The ad tells us a story in an efficient and exciting way, which connects powerfully with the public and underpins the image of the brand, which usually appears prominently at the emotional closing moment.Excite and then sellOne of the most recent examples of this ad format is the campaign that Renault launched in the Christmas weeks for its Clio, starring two girls who become friends in one summer and who discover as they grow that they are in love.

Their love story is not simple and, in different shots in which a Renault car appears as the setting, it unfolds until the final moment, the happy ending that closes the story. The ad quickly went viral, achieving millions of views on social media, being massively shared, and making headlines. The scope of the campaign for Renault was very positive.And that’s what these narrative ads are after. As you recall in the Times , the ads that tell a story are not exactly new. After all, we’ve already seen them on ad breaks for decades. What changes is how they are thought now and where they work. They are ads sometimes with a slightly longer duration (those of the Christmas Lottery had in the past editions of several minutes designed to be seen on YouTube, for example) designed for the consumer to see them on the internet at their own pace and so that are then shared on the network.

The story captures the consumer’s attention and what matters is how it unfolds. The presence of the brand functions as a final, less intrusive element. It is the blow that comes when the consumer has already connected with the story and its protagonists and when they have already become emotionally involved with them.Tags storytelling narrative viral ads advertising Most website 10 web design trends that will mark digital marketing in ADVERTISING Campaigns This is the massive global campaign with which Coca-Cola wants to refresh its brand image and sell a new concept Marketing Marketing emotions is no longer an extra, but the basis for being relevant to consumers Online Advertising-the prices of online advert.

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