Andrea Pallares placeholder image I am an Off and Online Marketing Consultant specialized in SMEs for more than 15 years. I am passionate about helping …ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Many companies continue to use social media as a one-way communication channel, like the traditional ones: radio, TV, press, etc. In which the connection or conversation with the audience is not possible: serious mistake !!I think it is mainly due to ignorance of how social media works, but it is very common to find company accounts on Facebook and Twitter that use these channels to inform their followers of activities in the company, events, promotions and…. already!

One of the great differences between traditional marketing and the new online channels is immediate two-way communication, for this to happen there must be active participation on the part of sender and receiver. Companies must understand how these channels work so that it can impact their message, whether it is positioning, service or promotion. Characteristics of “Social Networks”” Social Networks” have characteristics that define them in themselves: They are Open. They allow the relationship between sender and receiver to be shortened considerably, since unlike other communication tools in “Social Networks” people can give their “feedback” and opinion regarding what is communicated to them. They generate Participation. In addition to the fact that the tool itself allows people to interact, they are encouraged to do so, they are motivated to participate, since it is the essence of this new form of communication. They generate conversation. In the “Social Networks” there is a conversation between the issuer and the audience, as well as the latter with other participants.

Create Community. The easy way to access communication Solomon Islands Email List to generate in a simple and fast way that communities are formed around different themes. They allow connection. It is a fast, massive and “direct” way to connect with people, prospects or current customers. They allow Sharing. In addition to allowing you to connect with anyone in the world, “Social Networks” allow you to share any type of content with them: articles, photos, videos, audio, etc. The “Social Networks” are platforms that allow you to listen to your potential customers, interact directly with them and be useful to them in many ways. If companies refuse to understand that to achieve influence they must take advantage of these characteristics, they are really missing the opportunity to impact them. The objective in itself is not to achieve influence by achieving it, it is actually what is produced from it: the viralization of your message, of your brand! The advantage of these media is that they are massive, global, “cheap” and direct. You can take your brand practically anywhere you want, but for this you must know how to play the rules of the game, and one of the most important is conversation. Obviously I am referring to an “intelligent” conversation with your “target” that helps you position yourself as an expert: opinions, suggestions, debates, resolving doubts, commenting on points of view, recommending, etc.

You do not lose style, shape or image by talking with your followers, on the contrary you will be able to get closer to them, retain them, know them, know what they want and are more interested in your brand, etc. The top reasons I’ve heard companies don’t start the conversation on their channels are: I don’t know how to start the conversation Nobody asks me or comments anything I don’t know what to tell them I don’t want to talk to them I don’t have to talk to them I do not want them to converse with a CM who does not know all the aspects of my company it’s no use DislikeAnd so I can continue the list …The reality is that for opinions based on the lack of experience and knowledge of the media, there is a solution: learn by watching others do it, learn by doing, read tips, ask a consultant, etc. The problem lies in companies that are not convinced of the importance of the “connection” with their followers: I don’t want to, I don’t like it, I don’t need it, etc. This type of company must understand that in order to be on social networks, you have to participate actively, they are not channels where only information is transmitted, even if it is of value. You set the type of interaction, but it is essential to be able to click with the online audience: thank mentions, comment on the information published by your followers, offer to answer questions, etc. Whatever your type of interaction, it will help you humanize your online brand. If you are that type of company, I invite you to encourage yourself to connect, to talk. Exploit the features that social media offers you. And if you definitely don’t want to, then I suggest you don’t expect great results from Social Networks .As always, I hope this brief information is useful to you. I would love to have your comments and your opinion.

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