The rise of the fast fashion giant SHEIN has made Chinese e-commerce giants see the potential of the. European and American markets. And Alibaba and Byte have entered the battle. However, apart from SHEIN, other major  Australia Phone Number manufacturers have repeatedly failed in the European market. And have done a lot but still have poor performance. In the face of this “depression” in Europe, why have the big manufacturers been unable to attack it? At the beginning of December last year, Alibaba’s overseas e-commerce business made another move. Namely launching the e-commerce platform Miravia in Spain. It is report that this is a platform integrating fashion, beauty, food and lifestyle.

E-commerce giants flock to Europe

Miravia CEO Yann Fotaine told the media, “Spain is one of the most potential markets in the European e-commerce field. And it is a huge opportunity for a platform like Miravia.”At present, the official website of Miravia has been opened. And the APP is also launched in App stores such as Apple and Google. Xiaguangshe logged on to the website and found that Australia Phone Number unlike the previous cross-border e-commerce platforms in China, Miravia targets the mid-to-high-end market, with product prices ranging from a few hundred to tens of thousands of euros, and new users get a 20% discount on their first purchase. In fact, as early as a year ago, in October 2021, Ali also launched allyLikes, an independent cross-border e-commerce website.

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Dachang has repeatedly fought and failed

Obviously, the rise of the fast fashion giant SHEIN has made Chinese e-commerce giants see the potential of the European and American markets, and Alibaba and Byte have entered the battle. In April 2021, TikTok took the lead in B2B Lead launching the e-commerce shop (shop) function in the UK, and launched a live broadcast delivery business. However, many Tiktok merchants told Xiaguangshe that the live broadcast room of TikTok’s British store is very deserted, and the transaction volume is relatively small, making it difficult to make a profit. Just in 2021, Byte also launched fast fashion platforms Dmonstudio and Fanno successively, but both announced that they would cease operations in the first half of 2022.

 

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