Which-professional-social-network-to-choose-for-your-B2B-businessHas the Internet gone the days of door-to-door visits and visits to professional clients? Still, professional social networks have undeniably changed the game, for B2B companies in particular. Pro-to-pro business relationships are no longer limited by the notion of geographic space or meeting time. Also, long, tedious and expensive canvassing is now neglected in favor of digital communication. A digital storefront is by definition accessible anytime and anywhere. Therefore, the important thing is to choose the best professional social network to be the most visible and to give the visitor interesting information that encourages them to contact you. When it comes to B2C, all companies have taken the step of social media, under penalty of disappearing. But what about B2B? The figures are clear: according to Guarana, 88% of B to B marketers say they use social media to find new customers. Thus, the new means of communication are a springboard for any activity.

In an Belarus Phone Number List marketing approach , it is advisable to choose the professional social network most suited to your activity and your target . The goal is to get your leads to you, by attracting them with quality content – in addition to being more efficient, you save time that can be mobilized for other tasks! The specificities of B2B social networks In the XXI the century impossible to succeed in business without being present online in one way or another . Rather than settling for the minimum, B2B companies benefit from being present on different channels, to maximize their chances of attracting prospects .Today, a company absent from professional social networks would arouse the suspicion of potential customers. The presence on the net is indeed synonymous with credibility: visualizing the contacts, the seniority, the customers of a company and its expertise allows to have naturally confidence in its services from pro to pro, and this independently of the prospecting tools. offered by the various developers.

While combining efficiency and saving time, personal branding should encourage you to register on at least one B2B social network to achieve the objectives of your web marketing strategy : Promote the company and its services by taking center stage; waste as little time as possible; maintain a strong brand image ;find new areas for prospecting maximize and grow contacts and relationships. The extent of your networking will indeed naturally improve the referencing of your brand and its website. From a tactical point of view, the time you have weekly for this mission should guide your conduct:

Below half a day per week, focus on a single professional social network . Quality is always better than quantity! Depending on your wishes, the question of the budget will arise: permanent visibility and activity on all the best B2B social networks will require the remuneration of a community manager or the implementation of a marketing automation solution. On the contrary, if you prefer to deploy an extremely targeted strategy for the attention of your most strategic potential customers , it may be worthwhile to set up targeted campaigns by renting advertising inserts on different social networks. LinkedInLet’s start in media res by presenting the portal that seems to us to be in all respects the best professional social network in a B2B context: LinkedIn . With 44% of B2B companies having gained customers thanks to LinkedIn, the platform occupies the top of the podium, ahead of Facebook (39%) and Twitter (30%).If you are wondering which is the best professional social network for social selling , we will answer you “LinkedIn”. Here’s why…LinkedIn is one of the leading B2B social networks , both in terms of seniority and number of users. This social network with 740 million users, including more than 20 million in France, is turning de facto into a powerful B2B tool .If these figures are significantly lower than the results of Facebook, they allow to achieve a much higher efficiency: we are dealing with professionals coming to consult the profile and posts of other professionals. Thus, the audience on LinkedIn is much more qualified than on other social networks , which allows to obtain better results.

On LinkedIn, there are both individual accounts and company pages , some not at all excluding the other – quite the contrary! If necessary, you have to know how to create a learned alchemy between the official sign / showcase and the actions of its employees. This makes it possible both to carry out personalized action with prospects , and to create a federated community around the brand image of the company. Read also: Everything you need to know about creating a business LinkedIn account LinkedIn allows you to gain credibility and notoriety . To do this, the profile of a professional must be complete and fleshed out: your LinkedIn profile must not be thought of as a CV but as the support of your expertise, in order to generate leads. Also, be sure to add your customers among your relationships, but also your suppliers and related professions that can be very useful to you: journalists, communication agencies, recruitment or consulting firms, etc. If some of your friends work in start-ups or companies with a solid economic reputation, do not hesitate to add them as well, even if they operate in a completely different sector of activity: through them, you will reach an ever wider network . This is the principle of the network!new customers.

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