Nacho Arroyo Figaredo Responsible for Marketing, Communication and Social Networks of, a website that allows sending …Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Smiling does not cost anything, it is free, but many times it seems that a smile, a “thank you” or a “good morning” cost a great effort € to the clerk, manager or telephone operator who is speaking with his client, that is, with the person… who spends money in his company and who, in part, keeps his job thanks to him!

Nowadays, thanks to Tanzania Email List direct contact that the consumer has with his brand through social networks, the phrase of Sam Walton “There is only one boss: the customer. And he can fire everyone in a company” “charges a special relevance, despite the fact that many companies do not quite understand this message. A recent study published by Accenture reveals a devastating figure: 2 out of 3 consumers -66% – changed their product or service company in 2011 as a result of a bad customer service experience. Has there been an excess of smiles and good manners from the customer service departments? Surely not. Smiles in customer service have just been the subject of an interesting study where mystery shoppers in Asia, Europe and America have participated in the Smiling Report 2012 that collects data on customer service. The summary for 2011 is based on responses to more than 1.6 million questions. The main data of the report are the following: Smiles Only 75% of customers received a smile. Austria and Paraguay, with 96%, were the countries that emitted the most smiles while Pakistan, on the contrary, obtained the lowest score with only 37% of smiles.


Health and beauty was the industry with the best smile score with 89%, followed by Hotels with 85%. The transportation industry was again the lowest with only 51% in smiles. Greetings The best countries for greetings were Chile and Colombia with 99%. The lowest score in greeting was also for Pakistan with 41%.The best industry in greeting during 2011 was Hotels with 94%, followed by Government Services with 92%. The Transportation industry obtained only 69%, being the lowest industry. In conclusion, note that anyone who has a relationship with customers should have a permanent smile because, in customer service, a smile can be worth much more than 1,000 words.

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