Since Facebook bought WhatsApp a few years ago and eliminated the fact that you had to pay for the application, the industry was waiting for the arrival of this moment. The leaks, the discoveries in the code, the analysts’ predictions … All of this suggested that at some point WhatsApp was going to end up introducing advertising and thus monetizing not only the app but also its millions of users.
The fact that companies were increasingly interested in the app and in using it to reach their Singapore WhatsApp Number List consumers only accentuated that WhatsApp was a potential candy with which to cash.And the moment has come. WhatsApp has already officially confirmed all the points and August has served as the end point of the free app and without ads, the beginning of the new profitable adventure.What will be the ads on WhatsAppThe company itself has confirmed that it will start selling ads in 2019, advertising that will be displayed in the states of its users. The ads will be similar to those that appear in Instagram Stories (which have fewer users than WhatsApp statuses: 400 million compared to 450 million).In addition, WhatsApp will introduce an advertising format that will allow companies to talk to their consumers.
Users will thus know when they can talk to the company in question and write to them on WhatsApp (instead of calling by phone). This is the format that they have already had in tests with several giants in the market, such as an airline or ecommerce companies.Behind the WhatsApp ads will be Facebook technology, which will serve to target the content. Prices will vary between countries, but will be low per ad (there is talk of a maximum of 9 cents per message delivered).To this is added that WhatsApp has already begun to charge companies that respond late to their consumers. Those who use WhatsApp Business will have 24 hours free to answer their customers and if they do not they will have to pay to do it later.What this changesThese changes will have a direct impact on consumers.
Right now, WhatsApp is an ad-free environment and Facebook will have to do things very well so that users get used to the new state of things.Since the app is used for daily conversations and with close people, since users have integrated it as part of their day-to-day life and daily life, the ads can be very annoying and be seen in a very negative way if they are introduced in a very invasive and overly personalized way.For brands and companies, this can, however, become an opportunity to reach consumers in a much closer way and, also and on the other hand, a new drag on their accounts. To the list of environments in which they invest and in which they advertise, they will now have to add WhatsApp.