When Facebook bought WhatsApp, a few years ago in one of those millionaire movements that shake the market, analysts predicted the imminent arrival of advertising on the platform. Until then, WhatsApp worked as an application without ads. Users paid an annual fee (very low, yes) for the service, after the free year that was used to attract customers. Facebook’s business model didn’t work like that, and it seemed pretty clear that the social media giant was going to want to cash in bigger with the hugely popular messaging app.And, of course, that’s what ended up happening. WhatsApp announced a year ago that it would sell advertising and that it would be positioned in the states. Then the company spoke of 2019 as a date to sell advertising and pointed out that the ads would be similar to those that Instagram served in its Stories. It was estimated that prices were not going to be very high and that WhatsApp would add formats that would allow us to speak directly with consumers. At the end of last year, although it was not clear yet what exactly WhatsApp was going to do, the industry was already preparing for the app’s publicity leap.Now, months later, we already have much more and much more specific information about what those ads will look like and when they will appear. Advertising will arrive in 2020 and will be limited to states. This assumes that there will be no announcements in the conversations (at least, the company hasn’t announced that yet).The data is also more or less official.

Facebook – WhatsApp has not launched a communication on the subject, but one of the Algeria WhatsApp Number List company’s employees participated in the Facebook Marketing Summit in Rotterdam and spoke on the subject. His presentation has been shared by attendees in photos and tweets on Twitter and, from there, has reached the media specialized in technology.As expected, companies will also be able to establish conversations with consumers. They will have two conversation formats. There will be those that the consumers themselves start, and for which the companies will not have to pay, and those that they themselves will initiate, sending a message to the consumer and that will be paid (although it is not yet clear how much Facebook will charge for each of those posts).

WhatsApp Business will become more sophisticated, as one of the attendees of this conference explains in one of his tweets, and the messages will become more complex.Integrated with FacebookIn addition to where the ads will be seen, the conference also revealed how those ads can be purchased. WhatsApp advertising will be integrated into the Facebook advertising catalog. In other words, brands and companies will not have to leave an environment they already know. They will be able to buy the ads for WhatsApp from the Facebook advertising manager.This also has another point to take into account for companies: the ads will be much more integrated between the different advertising channels that Facebook offers. Advertising on WhatsApp will connect with what happens on Facebook.

The effects of the change What effects will this have on what companies do and what consumers receive? On the one hand, it will be the end point to the ad-free WhatsApp that was known until now, although this is something that has been waiting for a long time. It remains to be expected, yes, how consumers will react to this change and how it will affect the user experience. Changes, especially when they involve increased advertising or ad input, are often frowned upon.For brands, on the other hand, this movement will allow them to access a new showcase and, above all, one with many millions of users and that is not yet exploited (and in which, therefore, no consumer has yet been saturated ). If they play their cards well (always paid, of course), they will be able to profit from that situation.

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