Xavier Moreano More than 18 years of experience in Strategy and Management of products / services. Passionate about …Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences We live in difficult and uncertain times. Today we are facing a VICA environment (Volatile, Uncertain, Complex and Ambiguous) and the new management rule is uncertainty. The coronavirus or COVID-19 has arrived surprisingly and impacted any 2020 plan or budget, which could lead to bankruptcy, depending on the industry and the way to handle this crisis. The purpose of this article is to provide lights to be able to decide the actions to be carried out in the strategy and the operation, so that we can navigate in this storm without sinking the ship, but for this, it is necessary that we know the background that will allow us to have a clear perspective of the scenarios that can be expected.

What is known about COVID-19?It is known to be a highly contagious virus that can saturate the hospital system if social Malaysia Phone Number List quarantine measures are not defined in different countries. The Imperial College of London has made some estimates with mathematical models about the collapse that would occur if there were no social distancing or quarantine measures, as shown in the following graph. On the other hand, it also foresees that it could be necessary to activate this type of measures several times in the future as new infections grow and that this could occur every 3 months.

On the other hand, it is known that the most effective measure to reduce the speed of contagion is quarantine and that it could be necessary every three months, however, measures of generalized social distancing and voluntary isolation will still be necessary for people at risk. Another thing that is known is that people who finish the period of contagion obtain an immunity to the virus, but it is possible that it only lasts in the short term and later they could be infected again. Additionally, it is known that there are several laboratories developing the vaccine, but that the time it would take to go commercially is 12 to 18 months. So this situation will last for a long time.

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