ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences ACL Direct Promo · We know about Relationship Marketing .We are experts in loyalty and incentives · We like to create unique experiences The crisis caused by the coronavirus pandemic first had a direct effect on the lives of consumers at the health level. The crisis forced decisions based on public health criteria to stop the advance of the disease and its complications. The complete closure that several European countries implemented paralyzed the economy to try to stop the contagion and the effect of the pandemic.

Other countries chose not to close the activity and thus save their economy, although USA Email List as The New York Times points out in an analysis of the situation in Sweden , the results were far from what was expected. After the health crisis and the reaction to that situation, now is the time for a new normal and to face what many fear will be an economic crisis. The big question is whether the looming situation will be similar to the economic crisis of a decade ago, which sank several European economies, including Spain, or if the situation will be different this time. In Spain, surveys indicate that consumers and businessmen are rather pessimistic. According to Intrum’s European Payments Report – COVID-19 Special Edition , Spanish companies are the most pessimistic in Europe when asked about the impact that an economic crisis and recession could have on their business.54% of the Spanish companies surveyed assure that they foresee that the recession will have “serious consequences for their organization”, which is 16 points above the European average. The Spanish companies that fear the future the most are the hospitality and leisure companies. 73% say they believe that the crisis will have a “severe” effect on their business.

Spanish companies have also been dreading the future since the health crisis began. Three out of four respondents say that they were already fearing these effects while they were in the middle of the pandemic.Not only companies fear what the economic situation will bring: so do ordinary citizens. The optimism of the Spanish has fallen sharply in the last six months, according to data from Cetelem.

This is how consumers see the future according to the Cetelem Observatory According to data from the Cetelem Observatory “the optimism index of Spaniards has decreased by 7.5 percentage points since the beginning of the year”. In January it was at 72.2%. In June it was already at 64.7%.Of course, consumers believe that their personal situation is better than the situation in the country, where the vision is more negative. Spaniards believe that things will get worse in the coming months. This is what 45.6% believe (a figure lower than the previous month) compared to 31.1% who expect improvements and 23.3% who believe that it will remain stable.

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