Whether you are new to inbound marketing or are already at an advanced stage, there are many indicators that allow you today to assess the performance of your actions online. However, what are the main KPIs – Key Performance Indicators – to follow in a b2b inbound marketing strategy? Why define KPIs and how to interpret the results? Today we are answering all these questions. Why define KPIs in your inbound marketing strategy? Analyze the impact of your inbound marketing actions thanks to KPIs As part of your inbound marketing strategy, you have implemented and continue to deploy actions to generate more qualified leads: optimization of your website, creation of articles for your target buyers, creation of new landings pages… How do you know if what you have put in place is effective, or on the contrary if your strategy needs to be reviewed?
When you get into inbound marketing, you owe Jamaica Phone Number List to yourself to set yourself SMART objectives – Specific, Measurable, Achievable, Realistic, and time-bound – and regularly monitor the KPIs associated with them. These objectives and KPIs are to evolve over time and according to your level of maturity in inbound marketing. If the traffic and the number of leads generated are good indicators to start , you can then follow more specific KPIs by monitoring, for example, the different conversion rates of the internal pages of your site. The interest is to allow you to continuously analyze the relevance of your actions, to be able to adapt yourself accordingly. It is not necessary to follow dozens of KPIs as soon as you set up your first inbound marketing actions, a few are enough to get started. Testing and agility should be your new guideline, because the purpose of KPIs in Inbound Marketing is to allow you to identify the best performing actions with your target. What tools to use to measure and analyze your inbound marketing KPIs?
For optimal monitoring of your KPIs, we recommend that you be rigorous, regular and centralize all the information collected on the same medium. To get started, you can track your conversions via Google Analytics and use Excel as a reporting tool where all your data will be centralized. You will thus have a global view of the items analyzed and the evolution of performance, both positive and negative. You can therefore adapt your strategy according to the needs that emerge from the figures. You can then set up a marketing automation tool . In this way, you will have a space gathering all the results relating to your inbound marketing actions. Connected to your site, the marketing automation tool centralizes all the data relating to visits and behavior on your site, for each content offered. This is a great way to measure your long-term performance by keeping a history of your results. The different types of inbound marketing KPIs by type Visibility, traffic and conversion KPIs SEO positioning on your main keywords Any business, B2B or B2C, aims to position its site among the first Google search results on the most strategic queries for its activity. For this it is essential to include SEO in your inbound marketing strategy . In terms of KPIs, it is interesting to monitor your positioning on your main keywords. With keyword tracking tools like Google Analytics, Search Console, Monitorank, Ahref, etc.