Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. PepsiCo and Coca-Cola, the world’s two largest soft drink companies, are facing a legal battle following a lawsuit filed by Pepsi accusing Coca-Cola of launching an advertising campaign that lies about the qualities of soft drinks. energy drinks that both make.

According to media sources Slovenia WhatsApp Number List through this lawsuit filed in a New York court, the PepsiCo company accuses Coca-Cola and its Energy Brands unit for an advertising campaign broadcast in recent weeks where several of the two’s soft drinks are compared. manufacturers. In the Coca-Cola ad, the latest version of its Powerade isotonic drink is advertised as “a complete drink for sportsmen” while at the same time and in the same ad, reference is made to Gatorade, a similar product from its competitor and ensuring that the same ” it lacks two electrolytes “(magnesium and calcium) and qualifying it as an incomplete drink. After filing the aforementioned lawsuit, the PepsiCo company has not repaired to launch an offensive through a statement in which it is stated ironically and in response that “a higher concentration of calcium and magnesium can be found in many tap waters” than in the drink made by Coca-Cola.

Through this statement, PepsiCo explained and confirmed this lawsuit, implying that Coca-Cola had practiced “false advertising, an unauthorized use of the brand that devalues ​​it, deceptive acts and practices, damage to the reputation of a business and unfair competition. “According to the US legislation that regulates this activity and that allows comparative advertising. The PepsiCo company claims the cancellation and suspension of this advertising campaign based on the fact that there is no scientific evidence to show that Powerade is better than Gatorade.

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