IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Positive experiences with online commerce have gradually increased trust in virtual stores. That is why every day more consumers choose online platforms to make their purchases. SMEs have seen the internet as a way to survive in the face of the crisis and have found in online sales a hope to save their businesses. Faced with this trend, new initiatives arise such as the creation of virtual shopping centers. “A simple solution for those who do not have time or enough specialization to create their own online store” they say from Ciudad Market , the first Spanish Social Shopping channel.

The Internet is not necessarily the only Maldives Email List but it is a support and a contribution to the physical business. The objective of creating collective sales platforms on the internet is that SMEs, chains and franchises can have the same visibility and opportunities as large brands. There are already many neighborhood businesses that are joining this type of platform, benefiting from the tools that it offers them. Entrepreneurs can easily access the latest available technologies aimed at local commerce. In this way, it is possible to launch a virtual showcase, offer promotional coupons, advertise socially, interact directly with the users of the platform. The variety of shops that are integrated into a virtual shopping center and the great advantage of being able to share opinions and doubts with other users, allows Internet users to live a complete and satisfactory shopping experience. The possibility of finding information and recommendations, purchasing products or services from different categories without having to leave the same page, facilitates the purchase process for consumers. In addition, sharing space with businesses that may represent the competition becomes an advantage. Between related businesses, a constant and increasing flow of traffic is created that arises from the comparison of prices, variety and quality of products.

The fundamental tool when it comes to differentiating each company is geolocation. This allows users to signal the presence of a business in their area of ​​interest or, simply, in the place where they are. Thanks to this, the visibility of a company increases significantly since, on many occasions, a business is disadvantaged because it is not located in the usual transit area for consumers. Another advantage is the notoriety achieved by a small business that cannot afford huge investments in advertising. Mobile applications and technologies The continuous appearance of mobile applications and portals adapted to mobiles has changed the consumption habits of users. The speed of access from mobile devices has contributed to promoting the use of these terminals for electronic commerce. Mobile applications allow you to navigate through the products in the store and make purchases in a simple way, and they increasingly simplify the possibilities of buying products online.” The mobility and immediacy of information are complemented to benefit consumers and users by providing them with information in real time,” they point out from CiudadMarket. In addition, the combination of mobility, information and geopositioning allows to bring local commerce closer to potential customers.

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