Laura vaillard, Laura Vaillard is the Director and Founder of Media Consulting, a communication consultancy focused on . Monographic course on Internet Law at CEF.- Center for Financial Studies
Know the legal responsibilities that exist in the digital environment to protect your company
ACL Direct Promo · We know about Relationship Marketing, We are experts in loyalty and incentives · We like to create unique experiences In the information age, brands are challenged to dispel the information cloud to attract the attention of their customers in digital media through the use of banners, text ads, or content marketing, for example. However, experts assure that video marketing is the most effective method because it allows developing a strong bond between the client and the brand through an audiovisual experience.. In addition, it is versatile and can be easily adapted to the current needs of increasingly demanding consumers. People are visual, they love to watch videos, and they seek content that entertains, informs, and educates. In fact, video content is the one with the highest growth rate in terms of consumption and viralization. Brands can capitalize on this public interest to create quality videos that add value and are a win-win for everyone.

After working and studying the video trends that obtain the best results in Europe Kyrgyzstan Email Lists, we made a list with the benefits of the use of videos in marketing campaigns that can be applied in Latin America to maximize the return on investment. Tell me what your goal is and I’ll tell you why it’s a good idea to use videos: Increase the permanence of users on the site ( stickiness ), Studies indicate that videos can reach six times the length of time on a page and that informative or explanatory videos about products increase the conversion rate. This is because people prefer to watch an attractive video that shows how the product or service works, rather than read a simple description of it. In turn, the videos inform the user and give him more confidence and security about the offer. On the other hand, by measuring the number of views, viewing time and sections to which they pay the most attention, it is possible to determine which products interest the audience the most in order to optimize the offer.

Attract the interest of Internet users and generate engagement, Video is also a good way to generate visibility about the product. Moving images are an excellent option for attracting new customers and re-seducing old customers, and even convincing them to return repeatedly. This helps increase engagement and stay in the Top Of Mind of consumers. This also translates into an increase in the life time value of customers. Improve the positioning of a brand and indirectly of a site, The videos love both Internet users and Google! That is why a good SEO strategy recognizes the benefits of using videos since the main search engines prioritize those pages with moving content and show the videos among the first search results. This also helps redirect more people to the brand’s website.

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