Even watching television on demand, the experience linked to more or less traditional players is still a kind of roller coaster of sound. Accessing on-demand content from one of the telecom platforms, I know that the required prior announcement will go out at a somewhat thunderous volume (one of my practices to ignore it is to mute with the remote control button). Then the sound will drop back to normal, dropping even more if I switch to the original version.In those first few minutes of viewing, I assume that I will not be able to release the knob to lower and raise the volume. The experience is somewhat annoying, although it becomes especially annoying when the ad blasting on the other side is one of the loudest. Of course, after watching a full season of a series under this system, it is impossible not to have anti-favorites in the advertising served.The idea that ads have one sound and content another seems like an urban legend, one of those myths about bad experiences that television generates and that weighs down advertising.
It is actually a practice that FIJI EMAIL LIST exists and one that greatly annoys consumers. In 2018, for example, the CNMC issued a request for Fox Networks Group Spain to lower the volume of its advertisements following a complaint issued in Belgium. Fox then pointed out that the problem had been technical.Complaints from viewers and studios related to the sound of content versus advertisements are not new. A measurement carried out in the US determined that there was a difference of 10 decibels between the sound of advertising and that of content.The regulations, at least in Spain, require maintaining the same sound thresholds. As they recall in Bluper , making use of the Audiovisual Law 7/2010, “the sound level of advertising messages cannot be higher than the average level of the previous program.” The regulation punishes with large fines for not complying with it.However, the practices do exist.
Not only is the sound of the ads turned up, to capture the attention of consumers, but the quality is also changed. Ads are more understandable than program audio.Twice as many complaints as last yearPlus, the ads have gotten louder in recent months than they were in the past – at least that’s what the latest US market data says. As noted in Insider , between November 2020 and February 2021, complaints filed with the FCC, the market regulator, due to the sound of the announcements grew by 140%. They are twice the volume of complaints that were registered in the same period of the previous year.Perhaps, consumers are spending more time watching content and therefore are more exposed to ads and their volume changes. Perhaps the general satiety against ad malpractice is simply much higher and consumers are more proactive.
Thus, consumers are complaining more and more about the volume of sound in AVoD services, streaming with ads, which are outside the jurisdiction of the regulations that regulate advertising and its sound in the US. These services are in a limbo of sound and advertisements, unrelated to traditional TV, but it could explain why viewers are much more burned out.Be that as it may and for whatever reason, using the volume of ads as a lever to capture the attention of viewers is a shabby and problematic resource, since it simply provokes rejection and achieves the general satiety against advertising. it goes off.