news sources Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online Unica Corporation (Nasdaq: UNICA), world leader in marketing management solutions for companies (EMM) presented yesterday, Tuesday, February 10, “A vision of Marketing from the sky of Madrid” in collaboration with Accenture, management consultancy, technological services and outsourcing. The objective of the conference was to gather the recommendations of marketing specialists on how to achieve an optimal execution of marketing strategies focused on the client, in search of profitability.

In an environment of economic uncertainty such Sri Lanka WhatsApp Number List the current one, attracting and retaining customers becomes an arduous task, especially considering the control of expenses exercised by all the parties involved. Both companies and customers make more selective decisions in pursuit of objectives. To solve this situation, the meeting focused on the keys that promote the contribution of value during interaction with the client from the marketing perspective. Through successful multichannel management, organizations can integrate traditional “outbound” programs with “inbound” activities in real time, establishing an intelligent and effective dialogue with the client that is based on the knowledge and understanding of their immediate reality. Alfonso González, partner of Accenture and responsible for the Marketing practice, was in charge of opening the conference with a presentation on how to increase the client portfolio, as well as its retention through integrated and interactive marketing strategies. According to his contribution: “In an environment of economic uncertainty, organizations experience greater pressure and complexity.

Companies can influence the market with the help of the right strategies, techniques and tools. For this reason, the purpose of this seminar is to shed light on how to prioritize investments in marketing, improving market response while reducing costs. “For his part, José Yáñez, Commercial Director of Unica Iberia, gave a presentation on the solution to interactive marketing, ensuring the loss of effectiveness of the mass media in favor of personalized and interactive marketing. “The fact is that mass media channels have lost some of their reach, consumers expect brands to offer more personalized experiences and that marketers can take advantage of the opportunities that characterize electronic channels. These changes in the market require marketing solutions designed specifically for this purpose. Most do not encompass all of these factors, Unica Interactive Marketing does. Backed by experts in Enterprise Marketing Management, Unica Interactive Marketing not only makes interactive marketing possible,

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