Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company The campaign developed by the Sevillian agency, recognized by experts as one of the best results, shares the limelight with those carried out by IKEA, Microsoft and Emidio Tucci. The IV International Convention of Online and Mobile Marketing (Marketing on Tour), one of the most consolidated events of digital marketing in Europe and which brings together more than 250 professionals in the sector in Madrid today, analyzed, as one of the campaigns with the best results and future prospects at an international level, the wap portal developed by the Sevillian company Froggie for Ticket Restaurant, an Accor Services firm specialized in issuing food vouchers. The campaign carried out by the agency specialized in the mobile marketing and interactive advertising market shared the limelight with other practical cases developed by Ikea, Microsoft and Emidio Tucci for El Corte Inglés.
The mobile marketing campaign, which has been in place since the end of 2008, allows the consumer access to UAE WhatsApp Number List complete database of restoration from all over the world and has led Accor Services not only to reach out to end users and feedback, but also to opening new markets; a positioning in new media and innovation in the brand and increase in sales. According to the head of Accor Services, José María Martínez, “the main objective of the project is to have two-way communication with our end users. So far we have seen continuous improvement, by end users, in the management of the portal.” “The feedback to date has been very positive and we are very happy with the consulting and management service provided by Froggie,” he adds. For his part, the general director of Froggie, Tom Horsey, indicated that in this project “the essential thing is to provide a quality service to the Ticket Restaurant user and achieve their interaction with the brand, since with this we manage to increase their affinity with the service and offer a direct communication channel between Accor Services and users “. Likewise, he said, “the interaction allows an important competitive advantage for the company.
Nowadays, Horsey explains, the most widely used is SMS push and tool management, but it is necessary to be able to take advantage of this service and to have its own database of segmented clients, with evaluations from specific users. “NEW TOOLSFor this reason, the Sevillian company will introduce some improvements to the Ticket Restaurant wap portal over the next few months, such as the location; reservations by SMS, user ratings, generation of customer databases and their subsequent management through the portal / alerts of offers by restaurant / menu / area, reservations by SMS and a video portal within the Wap portal that will allow you to record videos and post them with the promotions of the restaurants and the evaluations of the users about the restaurant in question. The development of these tools also implies that Froggie offers Accor Services, as additional services, a package of resources that the company can use to promote the use of the WAP portal, such as positioning in WAPs search engines and in advertising networks; in portals, the sending of promotional SMS / WAP push and technological solutions to carry out raffles through their products and offers.