IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences According to an annual study of marketing managers worldwide, traditional advertising agencies risk being displaced by a generation of professionals in the field of digital marketing with extensive knowledge in different disciplines and strategies such as online advertising, viral marketing or marketing mobile.
The study developed by the Canadian Email List Council, an association of professionals and “marketing” leaders whose members control more than 150,000 billion dollars in annual marketing budgets worldwide, finds that executives and heads of Marketing divisions intend to start be less dependent on external organizations, that is, transfer the functions previously delegated to traditional advertising agencies to entrust these to internal departments and professionals. In this sense, 59% of those responsible for Marketing choose to train and develop their current staff, while 40% will add or expand support for digital marketing agencies. 36% will hire new professional talent within their organizations .Regarding the allocation of spending for different marketing and advertising actions and strategies, 65% of professionals acknowledged that they were evaluating investments in new social media and online communities, while 44% answered that they would increase their investment in Internet communication channels and media and mobile marketing actions.
All this evidently demonstrates that many companies intend to consolidate their internal structures by strengthening new divisions professionally prepared for the new digital era and the development of online marketing and advertising strategies, especially at a time when internet advertising is about to end. experience the beginning of a great growth forecast during the next three years and according to data from Zenith Optimedia for this same year, its total investment will increase to 62.6 billion dollars.