Signal’s latest social media campaign had it all to go viral. The messaging app – which uses the idea of ​​privacy as a great lever to position itself in the market – planned an Instagram campaign. Of course, the campaign was oriented to privacy issues and sought to denounce the truth that they see in the market.”Companies like Facebook are not building technology for you, they are building technology for your data,” they explain in the post on their corporate blog in which they present the campaign. They know that it is not a secret, but they Chile Email List also believe that understanding it is difficult. “It is already possible to capture fragments of these truths in the advertisements you see,” they point out, before noting that “we wanted to use those same tools directly to highlight how most of the technology works.”The company developed ads based on data that can be segmented into online advertising that Facebook sells. For example, that you are a K-pop fan and chemical engineer living in Berlin who just had a baby, or that you are a Leo, a faculty member and a fan of comedy. The ads are simple and powerful and were to be launched on Instagram. Signal created the campaign, but it did not come to light. Facebook banned the company’s advertising account.The advertising campaign was too honest and too transparent.

Facebook has not given statements to the US media about its decision and the reasons why it banned the account and did not allow the ads to go ahead. Failure to do so – as well as outright banning the campaign – is a mismanagement of the situation.The Signal campaign is becoming much more viral than it might have been in its origin and everything that it is generating is making the issue of privacy and the role that Facebook and its properties (WhatsApp or Instagram) have become in news.Signal, as they remember on ZdNet , had already had a moment of glory a few weeks ago, when Facebook changed the conditions of use of WhatsApp.

The messaging app has been integrated into the day-to-day life of consumers and is very popular, being used as one more communication channel and at a very private level.The change in conditions gave Facebook more leeway in terms of data and was viewed by consumers as highly invasive. The alternatives grew (like Signal) and the scandal became such that Facebook had to back down.If this is how online advertising works, it is what it isAnd, in the end, the Signal campaign was doing nothing more than demonstrating how online advertising works, starting from reality. That is what it is and that is also what multiple articles intended for the general public have already said.

That is, it is not that this happens is a secret.Internet companies themselves even have tools that allow consumers to discover what they know about them and what they think they are interested in, tools that they mention when they talk about their desire for transparency and that tend to become viral from time to time on social networks, causing them to an avalanche of people click.Attacking this type of advertising campaign, no matter how logical it may seem because of what they directly entail for the company, is, therefore, a drag in terms of online reputation, since it turns what is done into something suddenly suspicious, just what online companies have been trying for years not to happen.

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