Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. Course on e-Marketing at CEF.- Center for Financial Studies, To learn about E-Marketing, identify the strategies, their implementation and their success stories, One of the elements that was impacted by what was happening during the coronavirus crisis was retail. With the stoppage of economic activity and with the confinement, the shopping streets were closed tight and the consumers stayed in their homes. They did not go out to buy anything beyond the essentials, because after all there were not only limited movements but that was the only thing that was open and available.

This situation not only changed how the market moved and what happened, but also hit the giants of the Equatorial Guinea Email List reorganized their positions. How do you maintain dominance positions when you can’t sell? It is complicated. To this we must add that consumers started to buy online, for obvious reasons, which has reinforced the positions of those players who were already well established in that field. Kantar’s latest study on global retail has updated the positions held by the main retail players around the world. Although its presence is not global, Walmart is still the most powerful giant in retail. It occupies the first position as the one who sells the most (471.0553 million euros per year) and with thousands of stores (11.505, although it is not the one who has the most stores worldwide). The second position is occupied by Amazon, which despite its 546 physical stores is an ecommerce player. The online sales giant will have estimated sales this year of 239.349 million euros. Behind them Costco is positioned.

The three main players have remained stable in the ranking and have not lost in revenue estimates, as happens to those who follow them in the following positions in the table. Aldi is the first retail chain whose forecasts grow and is the one that is in position 8 of the most important in the world. Only one Spanish company enters the top 50 of Kantar’s retail. It is in position 39, the forecasts are for growth and it is expected to close the year with revenues of just over 26 million euros. The Kantar data projects that European supermarket chains will fall in the ranking positions because the Chinese e-commerce giants will grow more and more and therefore occupy more prominent positions within the global ranking. What has happened to the fashion giants The large fashion distribution chains have also been affected by the stoppage of consumption during the months of confinement, although they migrated the activity to their e-commerce platforms and although some tried to convert their physical stores into dark stores to sell their collections.

The giants have already presented financial results and their numbers make the impact clear. H&M has just recognized a 50% drop in net sales during the second quarter of 2020. Online sales during that period grew by 36%, although in the press release in which it presented results, the company makes it clear that its numbers they have been badly affected by the pandemic. “In most markets, stores have had to close temporarily,” they point out. In April, 80% of H&M stores were closed. When they took stock of the economy earlier this week, 18% of H&M stores worldwide were still closed.

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