Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company ACL Direct Promo · We know about Relationship Marketing. We are experts in loyalty and incentives · We like to create unique experiences Before the coronavirus crisis, retail was already in a cycle change phase. The economic crisis of a decade ago had impacted large shopping streets and sales data. To this must be added that in recent years the shopping center model has entered an identity crisis, which has led to closures in many markets and a reinvention of the model and of what makes it connect with consumers.

E-commerce competition and generational changes – which have impacted what consumers expect from companies and have underpinned experiences – have had an echo in retail and what is expected of stores. The pandemic could be the final push for change. Confinement to Madagascar Email Lists the spread of the disease has forced stores to close and has limited physical commerce to very essential sectors. With this, electronic commerce has had a moment of momentum, one that is expected to continue after the crisis. Not a few consumers bought online for the first time, especially in some business sectors, and they will stay once the crisis is over, consuming online again. But that’s not the only change that the coronavirus could bring to retail. In fact, analysts already anticipate that the consequences will be profound and long-lasting.” We believe the Covid-19 European retail industry will change forever , ” point analysts Morgan Stanley, in this crisis marking the end of an era. These analysts do not believe that the relaxation of containment measures and the return of consumers to the streets will have an immediate effect on things for retail. They believe that the need to maintain social distance will continue to impact how we consume and how we connect with retail.

The changes will therefore continue until summer 2021 (which is when a vaccine is expected to already exist) and only those chain stores that are able to read the changes and adapt to them will survive. Consumers will buy much more online, they point out from Morgan Stanley, and much less in physical stores.Retail, therefore, will be much more affected by the battle with online commerce and will see a greater interdependence between one channel and another. It could be added, therefore, that the need to be omnichannel will be much higher than ever for retail, at least if it wants to continue connecting with those consumers who will no longer have so much desire to go shopping. Immediate changes And, after all, the importance of the internet and technology will be the dominant trend in retail in the post-covid-19 era. An analysis by the Financial Times , starting from the situation of British stores, also points in that direction. Sales have fallen and the future will bring a new direction for retail.

A notice of hygiene measures in a commercial street in Spain The imminent changes that the coronavirus will bring to retail imply, according to the FT analysis, fewer buyers (despite the queue forecasts and the fact that they have registered in some businesses, 43% of consumers, according to the economic newspaper, feel uncomfortable shopping) and fewer physical stores (digital channels gain in importance compared to physical stores, even in areas such as food).To all this must be added the importance of technology, which has become more decisive and is being adopted much faster than it was before. There is no time to wait and things must be done ‘for now’.

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