ACL Direct Promo · We know about Relationship Marketing ,We are experts in loyalty and incentives · We like to create unique experiences, IMF Business School · Masters in Marketing and Digital Communication. Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange. The coronavirus crisis has turned the world upside down and forced companies to readjust what they were doing and how they were reaching consumers. Strategies had to pivot, digitization became much more crucial, and marketers were forced to understand a new web of concerns and beliefs and a new consumer psychology. Now they must prepare for the post-covid world, which, everyone hopes, is just around the corner.
In many countries Senegal Email List, restrictions are beginning to wane. In the United Kingdom they are cutting their confinement measures and in Spain the curfew is expected to end in not long time. Consumers are still somewhat confused by the situation, as evidenced by the many debates on social media about what the rules should look like. A study by BBH indicates that 58% of citizens feel somewhat strange at the idea of returning to normalcy. Women and, curiously, young people are the ones who are more prone to this strangeness. Consumers, as this study has divided, can be classified into three groups that are practically equal in weight. There are the optimists with caution, those who fear the future and those who are looking forward to that day later.
Fearing it or not, what is clear is that the future is there and consumers – and brands – will have to face it. They will have to know what to expect about what the world will be like after the coronavirus. The weeks surrounding the anniversary of the pandemic allowed brands to ask consumers what they had learned over the past year and, above all, what they expected the day after the crisis.
A Groupon study of Spanish consumers listed hugging loved ones, traveling and going back to bars as what consumers most strongly desired from a return to normalcy. 86% of those surveyed acknowledged that they were eager to go back to doing things that were previously part of their routine and that are now, in one way or another, prohibited. However, this study not only helps to understand nostalgia for the lost, but also how consumers plan a kind of coming back strong. 75% of Spaniards feel that they have lost a year of experiences and 72% that now they feel more motivated to do those kinds of things that you say you are going to do but don’t do.
The rebound in consumption
In fact, this passion for doing what we never got to do could be one of the elements that explain the pull of the so-called revenge shopping, the purchase of revenge . In China, where the calendar on the crisis is somewhat advanced, it has already been seen. In the US, samples had already been shown at the beginning of the year. Basically, consumers indulge in a consumption frenzy as a kind of revenge. Economists already anticipate a rebound in the economy. At the least it will in North America and Europe (UK faster than the European Union), according publishes The Wall Street Journal , with a return of spending and economic growth around the activity, such as the reopening of shops or restaurants. Of course, that opening will not be the only thing that drives the economy. Reopening the activity is worthless if there is no vaccination process.
Recovery will be linked to the rate at which vaccines are given. The Journal analysis in fact delays the big rebound in the EU economy to the second half of the year, since it is when it is believed that a considerable amount of vaccinated population will be reached. The rebound is also closely connected with savings. Consumers saved a total of 5.4 quadrillion (trillion Anglo-Saxon) dollars throughout the crisis period, according to estimates by Moody’s Analytics.