Among the traditions that we directly associate with Christmas is the sending of Christmas. Although right now, in the 21st century and in the midst of the advent of email, the Christmas postcard has lost a bit of steam (although there are those who continue to send it faithfully year after year and those who continue to publish precious almost collector’s versions), consumers still use it. associated with the basics of these parties ‘of a lifetime’.However, and like so many issues that now seem classic and unquestionable about Christmas, its origins date back to the 19th century and have a lot to do with the public image of companies and their workers.
As explained in a Brief History of Christmas by Francisco José Gómez Fernández, already in Seychelles Email List the 16th century you can find Christmas greeting messages in Spain. People did not send each other postcards, but they did congratulate each other on the holidays. “May God give YOU these Easter with the health and contentment that I wish it,” Francisco de Quevedo wrote, for example, to the Duke of Medinaceli. At that time, “Christmas bonuses and gift baskets” were also common.In the 19th century, it was when they began to make printed postcards in a generalized way. As they remembered a couple of years ago from the National Library, Christmas postcards began in Germany at the end of the 18th century (although it is usual to indicate an English origin, the first in that country is from 1843). Throughout the 19th century, its existence spread throughout Europe and its popularity grew.
The modernization of printing presses and lithography made it possible to make the leap to the popularization of illustrations.Greeting from the postmen Via BNEIn Spain, the first Christmas greeting postcard has a company behind it. It was made by the Diario de Barcelona in 1831, as recorded in the Brief History of Christmas , and it was an element of connection between the company’s employees and its consumers. The first congratulations were delivered by the newspaper’s distributors, who hoped to take some kind of bonus or money from their recipients in exchange.That formula of the Christmas postcard as a way to generate tips for company workers and linked to trades and the companies for which they worked was very common in Spain at the time.
“The custom of delivering these cards by all those trades that performed a service for the public grew enormously, even more since the 1860s thanks to the use of chromatography,” writes Francisco José Gomez Fernandez. The first accidental announcements Many professionals had postcards. Watchmen, street sweepers or postmen distributed their postcards in the days before the festivities. For some companies, these types of formats were, in fact, their first advertising texts.This is what happened with the Catalan Society for Gas Lighting, the 19th century company that is one of the points from which the current Natural was born. As explained in Advertising for a story. 170 years of the company , by Victor Olivia and published by the then Gas Natural Safeness Foundation: “the first graphic news about gas advertising can be found in the Christmas cards distributed by the company’s workers”.