Companies and brands have been advertising for a long time. Advertising is one of those recurring elements, constant throughout history, and that have served to publicize products, services and all kinds of companies and brands. But, as it happens in something that has existed for so long, everything begins to be well seen. The tricks of the advertising book are already too well known, which has led the industry to try to find new ways to connect with consumers and new scenarios to serve their ads.On Advertising Day , nothing seems more appropriate than remembering and analyzing the new and unsuspected frontiers that advertising wants to conquer.Advertising in the skyFor now, it is only a proposal and an idea for the future, but some companies are already trying to create the tools to “print” (more or less) advertising in the sky. The ads would be seen at night, against the starry sky. One company, StartRocket, wants to use microsatellites that would deploy a material that would play with the reflection of sunlight to create messages on the sky.Their idea is to have the first prototype up and running around 2021, although first they will have to ensure that they are not pushed back. The criticisms of this advertising format are (of course) quite a lot. On the one hand, there are those who believe it will only add more space junk. On the other, there are those who remember that it would simply be more light pollution. To this is added that the advertising format would be very expensive and that it would offer guarantees of complicated success. It would only be necessary that the weather was bad so that the expensive advertisement was not seen that night.Space advertisingThe idea of taking advertising so ‘up’ is also not entirely new.
There have already been launches that are, in reality, advertising stunts (such as sending a Tesla car into space) or, much more clearly, the launch of products, from a pizza to an Android doll, to navigate at low altitudes. and leave ‘nice pictures’.But they have also opened doors to space advertising in a more ambitious way. NASA has flirted with the idea of opening the door to sponsorships and publicity in order to raise capital for its scientific purposes. The next mission to the Moon could be named after a brand, for example, or the space could be a space to record advertisements.Advertising in the armpit of the other commuter on the subwayAnother format that seems crazy but in this case it was something concrete and it did hit the market. A Japanese company offered advertising space in the armpits of commuters on the subway.
The Wakino Ad Company Guatemala WhatsApp Number List was selling the possibility of hiring an ad person, who would show the message to public transport travelers.The idea played with the problems of the ultra-filled subway: if you have to stand up, you have to grab one of the safety handles and show your armpit. He also made use of surprise and the unexpected. The ad would work because it was something that no one expected to find.Body advertising Advertising in the armpits of public transport commuters seems like an idea of questionable taste, but it is not the first to use consumers themselves as advertising banners. Men-advertisement have been a constant for decades and more decades. You only have to look at a street in a photo from the early 20th or late 19th century to find a few examples.
In fact, the traditional man-advertisement or even the disguise of a character or a product have become too inconspicuous versions of things (and in some places they have been banned because they are considered to violate the dignity of people). Companies have already gone much further.There are, of course, branded tattoos , which consumers get for a myriad of reasons. There are those who simply tattoo the brand or the product they love and of which they are especially faithful, such as those who carry the logo of their favorite lovemark or those who get a tattoo linked to Game of Thrones or the series-movie-book of the that are part of the fandom. Then there are those who have turned advertising and tattoos into a form of income or a way to get something.
In the boom of the dot-com bubble, for example, one of the viral and guerrilla marketing movements of companies was to pay people to get their logos, addresses or company names tattooed. The advertising tattoos of these companies have, in fact, lasted longer than the lives of those companies, which died for the most part with the change in signage and the bursting of the bubble.Advertising in toilets and bathrooms Possibly, many no longer find it so surprising because it has become a recurrent thing, especially in leisure spaces such as discos or concert halls, but a few years ago they were a bomb in the guerrilla marketing strategy and unexpected advertising. Public toilets of all kinds became advertising spaces, increasingly sophisticated and interactive, to advertise all kinds of things and all kinds o