All television viewers have had a moment in which they have faced this: they were watching any program, the program has gone to publicity and as soon as the publicity has started they have had to search almost desperately for the remote control of the TV to be able to lower the volume. The commercials were being broadcast with much louder audio and were thundering in their living room, their kitchen or wherever they were watching TV.That television advertising is broadcast at a higher volume than content is a perception that consumers have on a recurring basis and it is actually one of the practices that the industry uses to position its messages before viewers who increasingly they pay less attention to them. Volume thus becomes one more element of the ‘I’m here’ and ‘pay attention to me’ strategy. It is one more movement to try to prevent the viewer from going to another screen or from leaving television.But the effect these ads have is not as positive as it might seem, and it’s not doing as much to get the viewer’s attention as it is to sparking a barrage of complaints.
Consumers find these television Ukraine WhatsApp Number List volume peaks very annoying and for some of them it is simply a matter that causes them to develop negative feelings associated with the brand in question being advertised.In some countries, such as the United States, consumers can file a complaint with the FCC when television advertisements are much higher than the content they broadcast on TV, although the law also has certain loopholes that can be exploited by the industry to position your messages with high volume.A few years ago, users of the online service Sling complained that their ads were so high relative to their broadcasts that they feared they would wake their sleeping babies.
One of the users of the service measured the decibels of the broadcasts to see how they increased the volume while they broadcast advertising. Non-ad content broadcast averaged 62 decibels. That of the advertisements reached 72.The Fox case and what happens in SpainIn Spain, the regulations are also clear. The audiovisual law states that “the sound level of the advertising messages cannot be higher than the average level of the previous program”, but as viewers well know, the announcements with an audio at a much higher volume than the content are not a rarity. A few years ago, the Ombudsman had already accused some networks of putting ads with a higher volume than the content.The CNMC has just made , in fact, a request to Fox Networks Group Spain in relation to the volume of its contents.
The process began with the complaint that a Belgian spectator made to the Belgian Audiovisual Council about the increase in volume in the advertisements of the National Geographic channel. Since the company responsible for the channel is Fox Networks Group Spain, the complaint was sent to the CNMC, which viewed the reported program but also broadcasts from other days in January and February 2018.The conclusions were – as shown in the graph below from the CNMC – that during the advertising the channel was uploading the audio and that it had also done so on several other days. Fox noted that the sound problems had been a technical mismatch. The CNMC issued a requirement to adjust the sound of its advertisements.