It is quite possible that many of us are not very clear which teams will reach the Super Bowl final, who has made it in previous years or who has won (even what is won). What many of us will be clear about is that the date is a key moment for advertising. Surely, we have seen many of the advertisements that have starred in that advertising break in the preceding years and that we clearly remember some of those messages.Super Bowl ads are one of those key advertising moments of the year and with a virtually global pull. Outside the US, what matters are simply those ads. Within the US, for some viewers as well.That’s why Super Bowl ads are trading at staggering prices. This year, in fact, the rise in advertising rates has meant that the hiatus from the Super Bowl final (on February 3) will have the most expensive television commercial of the year . The starting prices of the ads are this year at 5.6 million dollars for every 30 seconds (to which we will have to subtract the discounts for buying a lot of advertising time).Taking this data into account, it can be concluded that companies are going to spend more than ever on Super Bowl ads.By early December, inventory was sold out, and advertisers were already scrambling over pre and post ads. Some brands had even stayed on the doorstep. It is the first time that all the minutes of the advertising break have achieved, in the last five years, advertisers.In 2019, advertisers paid, as noted in a Kantar analysis, an average of $ 4.51 million for every 30 seconds, making them the second most expensive ads in the history of Super Bowl broadcasting and in the most expensive, and by far, of that advertising year. The second most expensive commercials were the Oscars broadcast, which stood at $ 1.95 million for every 30 seconds.Curiously, the scandal prices of the advertising of this final are not in line with the prices of the advertising of sports broadcasts.

In the quarter prior to the last final, last year, as noted on Advanced Television , advertising in NFL games (the American football league of which the Super Bowl is the closing) had lost 11% of its price. And even the Super Bowl audience Thailand Phone Number List has suffered in recent years.If the prices are what they are, it is because, as they remember in the media, that match is still the event that seats the most viewers in front of television in the US, but also because the ads have become an event in itself.Advertising has its own pull among viewers, and brands have made it an event in itself to strive to be one of the Super Bowl ads and to create a specific story for that ad break.That is, we add, what makes those ads have a global echo – via listicles in media and ads on YouTube – that transcends far beyond sports. In fact, as they recall on Advanced Television , each year the advertising break is longer.

This year’s advertisers and how much they are spendingIn this year’s hiatus, the US electoral race (with its elections in 2020) will come into play. An announcement from Donald Trump as a Republican presidential candidate is expected, but also one from Michael Bloomberg, one of the Democratic primary candidates.This, with a rather local significance (in the face of the global echo of the other advertisements) has nevertheless become a problem for the chain responsible for the re transmission (Fox) and for the other advertising brands. Businesses don’t want their ads to ‘touch’ those messages, so Fox has promised its advertisers that it will isolate them.According could know AdAge , will launch promos of their own programs before and after those ads to not link them to any brand message.

Advertisers had already begun to voice their complaints and concerns: they did not want a controversial message from one of the candidates to splash on their ads.Ads AdsRegarding the brands, and although there are still a few days to go to the final, they have already started to warm up their engines.Companies are releasing promos and teasers on their ads, just like a big movie premiere. Cheetos, Doritos, Bud Light or Hyundai are some of the brands that have already released teasers that work as ads for their ads.Among the advertisers, they are expected to be many big names and to spend a lot of money. In 2019, the main advertisers were Tannhauser-Busch (owners of Bud Light beer), spending $ 52 million and 5 minutes 45 seconds of their own ads, and Amazon, with $ 23 million.

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