Outside of the United States, we may care little who won the Super Bowl final, but we do care a lot about who was announced and how. The ads for the Super Bowl ad breaks are not only the most expensive on US TV – and global TV – at $ 5.5 million per broadcast, but also some of the most attention-grabbing such as guide of what will happen in trends and themes in the advertising market during the rest of the year. In 2020, the Super Bowl was one of the last major events to run normally before the coronavirus crisis broke out. This has been his first year in the middle of the pandemic and the first in which advertisers have had to take him into account.

In this edition of the Super Bowl, many have been the absences. Budweiser, a classic advertiser of advertising breaks and viral on a recurring basis year after year, announced a few days ago that it would not advertise in the final. Part of the investment he had made in the announcement, he pointed out, would be dedicated to raising awareness about the corona virus vaccine. Neither the big soft drink brands were announced this year, to put another sample. Robinhood, the investment app that has been at the epicenter of controversy over Gamestop’s stock movements and how it has managed its role these weeks, has launched its first SuperBowl ad this year and has become one of the most hated of the night, as they recall on Mashable .Given that the company is controversial for having stopped investments in Gamestop and other securities (protecting the interests of  Malaysia Email List large investors, critics point out), the announcement has a rather shocking tone. It has been material for memes.Returning to those who were announced and how these messages have been, certain issues can be pointed out.The ads had to be shot taking into account the protection measures against the effects of the pandemic. For this reason, for example, there were no large masses of people or only one or two characters had to be used to tell the story.

Others were shot remotely, used voice-overs, or shot archival items.Still, the ads have had a few famous faces and have shown clear trends on content and themes.In general, as pointed out by the US media, this year’s ads appealed to humor – although they did not always really achieve their goal in that field, one of the most hated ads on social networks has been one of the humorous ones, that of the brand Oatly – and they were much more diverse in terms of who their protagonists were than in previous years.Humor as catharsis The ads have repeatedly appealed to humor, seeking to generate a positive and optimistic image and, as noted in The Wall Street Journal , achieve a kind of catharsis. In fact, if in the past you went through a wide range of emotions during the break, during this year everything has been quite similar in tone.Brands have used humor, a humor that is easy to catch. In doing so, brands try to avoid pandemic fatigue and satiety that other emotions generate.

Let’s say they’re sick of being tried to make them cry. Coronavirus yes or no?It was one of the big debates leading up to the ad hiatus, and figuring out what happened to the Super Bowl ads can help you understand where the pandemic advertising will go. In the ads, not a single mask has been seen, as they recall on NBC News . The announcements that have entered the field of the pandemic have done so based on elements that the situation has generated. Thus, The New York Times speaks of the “lockdown ad”, the announcement of the confinement.These ads have talked about the feeling of loneliness and isolation felt by many citizens or the effects of unemployment, as the Times points out . But, in general, few have been the announcements that have dealt with the subject. A creative explains to the medium that in general the ads this year could have been issued in any given year and would not have attracted attention because of different ones.

The new wave of nostalgically, a food delivery service, signed Sesame Street characters to remind them that their customers can order products from all over their neighborhood at their service. At first glance, the ad isn’t nostalgic, as it doesn’t gloat over times past. When you reflect on it, the ad is, and highly. In an advertisement designed for adults – possibly for millennial, let’s not forget they are not 20 years old anymore – that employs the stars of a children’s program, but the program they watched in their childhood and made them happy. Ordering food at home thus becomes something that takes you to the quiet neighborhood of children’s programming.Of course, it is not the only ad that appeals to references from the past, because the advertising hiatus for the Super Bowl has made use of nostalgia. The Cadillac ad is a version of Edward Scissor hands , in which, yes, the character of Wino Ryder has grown up enough to be the mother of an Edgar Scissor hands who has to learn to drive (and who is the famous actor

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