ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange In the search for new formulas to captivate or “impregnate” never better said our brand in the client, aromatic marketing became a stimulation technique capable of transmitting certain values ​​taking advantage of the capacities of our sense of smell. Aromatic marketing or Aromarketing also known as Sensory Branding, arises from a scientific investigation at Rockefeller University that revealed our capacities for affectation and recall, concluding that human beings remember 5% of what they see, 2% of what they hear, 1% of what they it touches, against 35% of what it smells. This proven theory is being applied as a new form of Marketing in different sectors, specialized stores, restaurants, hotels and now also in the banking sector.

Bankinter has resorted to this scent Marketing Belize WhatsApp Number List create your own brand and aromatic essence. A way of generating your own recognizable and perceptible identity through the sense of smell that the entity itself has already tried in its own headquarters and in some of the recent events organized. For now, the aroma is already perceived in its corporate headquarters and is has been used in some events organized by the bank. This “corporate essence” has been created by the company specializing in olfactory Marketing A de Aroma . “Bankinter’s perfume tastes like Orange with a Jasmine aftertaste. Aromas that were chosen for their capacity to reflect values ​​such as originality, integrity, agility and enthusiasm. “Juan Miguel Antoñanzas, president of A de aroma explains it very graphically. “…As significant data of olfactory Marketing The human being remembers 35% of what he smells, compared to 5% of what he sees, 2% of what he hears and 1% of what he touches.

The memory can retain up to 10,000 different scents, while only recognizing 200 colors, according to Richard Axel and Linda Buck, who received the Nobel Prize in Medicine in 2004 Smell requires about five million olfactory cells, which transmit information to an area of ​​the brain responsible for emotions and memory.83% of advertising investment is concentrated on messages that are perceived by sight and hearing, and ignores the rest of the senses.Disney was the first theme park to use this strategy, impregnating the streets with a peculiar and recognizable smell of “popcorn” with which it even whetted the appetite by inducing consumption to its visitors.

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