It was in the final minutes of the program: The anthill was going to give way to one of those strange experiments that have popularized the broadcast, but they had to abort the process. Just when they were going to light the backpack with which one of the collaborators was going to propel himself, seeking to rise several meters above the street, the presenter of the program, Pablo Motos, interrupted the process. “Excuse me, excuse me. I have bundled it. There is a simultaneous publicity that goes in all the chains at the same time, I have 15 seconds left … I have to give way,” he announced , sending viewers to advertising and thus closing the broadcast of the day. The show gave way to publicity and closed the day’s broadcast.On Twitter, you can find some tweets pointing out that the outage was “regrettable” or wondering if this is the first time it has happened.
And, of course, there are those who believe that it was all a simple publicity stunt for viewers to Guatemala Phone Numbers List return the next day to see the lost action and those who think that, from the outset, they were never going to do the test as dangerous and unfeasible. Atresmedia sources have confirmed to Vertele that it is not a publicity stunt or a bait for consumers to continue watching, but that time was really thrown at them, forcing them to eliminate the test due to the pressure to give I moved to an advertising block that was hired at that time on a mandatory basis since it was simultaneous to the Atresmedia chains. It would be a classic live performance.However, whether it is a publicity stunt as some viewers fear or not as the chain defends, the problem of Pablo Motos’s advertising break is a fairly clear example of something that annoys consumers a lot.
The problems of simultaneous advertising And the truth is that simultaneous advertising exists and has become one of those elements that have marked the passage to DTT. Usually, the effect that the coordinated breaks had could be noticed by watching the content of the channels considered less important in the DTT offer.A few years ago, it was not so uncommon for poorly drawn cuts in broadcasts from ‘secondary’ channels to make way for commercials (which had been well coordinated with mainstream broadcasts). In fact, in 2014, the CNMC already opened a sanctioning file against Atresmedia and Mediaset for how they cut the broadcasts on their DTT channels to serve ads, in case those cuts were against the viewer and their monitoring of the broadcast.
Coordinating the broadcast of advertising that is launched in the traditional live broadcast with the one that is done through the network is another of the points that have traditionally been problematic for television networks.The sales appeal of concurrent advertising may seem clear at first glance. The television conglomerate is selling that, at that time, the consumer will only be able to see ads thanks to them and also that, therefore, the potential audience for the advertising will be higher.When Mediated launched the format a few years ago, it did so because it allowed it to sell its advertising more expensively.