Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. The launch of Disney + in Europe has been strange. The arrival of the platform was one of the great news expected for the start of the year and one of the great topics that marked the agenda for the month of March. That, of course, in the pre-coronavirus world. Once the disease spread throughout Europe and became a global pandemic, which forced different countries to confine their citizens to their homes, Disney + ceased to be the news of the moment.
That did not prevent the thing from moving forward and, although there were those who asked the platform to delay its arrival in Europe in order not to overload the networks (the Japan Phone Number List platforms are broadcasting with a lower image quality to avoid this), Disney + opened its doors in Europe the day on which it was scheduled, ahead of the date that had been planned at first and that had advanced to the beginning of the year .In Spain, Disney had been betting on a complete marketing and advertising strategy that had warmed up engines in the previous weeks. Its agreement with Telefónica, which included Disney + among the services of Movistar clients, led to the launch of a very large number of clients. Having your captive audience at home seems conducive to success and, although in general terms Disney does not make up for the situation (the company is losing money on advertising , due to its closed parks and premieres that have had to be repositioned) , Disney + served to have a particularly receptive audience. In fact, the first days of the confinement there were those who on social networks wondered if Disney could not advance the deadlines to fill their hours with content.
Disney + already has 50 million subscribers The Disney + numbers are optimistic. Its arrival in the European (but limited to a few countries) and Indian markets has helped to increase its number of subscribers significantly. Although it is not yet a global platform and although it is only present in a few countries, Disney already has 50 million subscribers. They are good numbers if one takes into account, as explained in The Drum , that Disney expected to reach the range of 60 to 90 million in 2024. It is 10 million from its goal, with limited geographic presence and 4 years still to its deadline marked. What is the basis for this growth? The key is in the arrival to the European countries in which it has entered (among them, Spain) but also in the moment. The lockdown has increased the consumption of VoD services and Disney has gained with it in subscriptions.
Before reaching Europe, the platform had 28 million subscribers, spread across the United States, the Netherlands, Canada, Australia and New Zealand. Adding Italy, Ireland, United Kingdom, Austria, Germany, Switzerland and Spain has reached 50 million. They are still far from the 167 million Netflix customers, true, but Netflix is a global platform and with many more years of life. In 5 months, they recall in the British media, Disney + has reached a third of the figure of its competition.