Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences One of the key questions that worries corporate strategy managers during this coronavirus pandemic is knowing what will happen when everything happens. It is difficult to know, because it has been a long time since there has been a health crisis of these characteristics. The data makes it clear that consumers are very concerned about the situation. According to Gfk data , 81% of citizens in Spain are concerned (very or quite) about the situation.
The figure rises to 84% for women and falls to 77% for men. Those who are most concerned about the situation El Salvador Phone Number List oldest millennials (35 to 44 years old), at 84%, and those over 55, at 86%.In general, citizens are right now concerned about the effect on health. 68% are concerned about the health of the people around them and 63% about the possible collapse of the health system. After that come concerns about what the future will bring because of the pandemic. 57% fear the impact on the country’s economy and 45% the potential increase in unemployment.22% of Spaniards believe that the crisis will last a month. 51% are more negative: they think this will go away in 2 to 3 months. Spanish consumers also recognize that the coronavirus has already changed their consumption habits. 89% say they have missed products in their usual establishments and 38% have already canceled a trip planned for the next few months. After the crisis and irrational consumption, calm will return It’s hard to see how consumption will change, but you can predict that panic buying will end. In a way, they are already over. The mass purchase of toilet paper in the early days, one of the clear panic purchases, has given way to different purchases. In the second week of confinement, for example, what has increased is the purchase of beer.
The data of the Chinese market, which has been ahead in this situation, allows us to visualize how it will be consumed after the passage of the virus. A Mintel study indicates that China has migrated from irrational consumption, driven by panic, to rational purchases. What has increased in sales are hygiene and wellness products. Things for the home are where consumption is concentrated, although in a much more leisurely and rational way. Instead of increasing health purchases in reaction, the waters have returned to their course. Most consumers acknowledge that they are not buying more. Return home The Chinese consumer data also makes it clear that buyers, especially those who were more economically precarious before, feel they have lost spending power. Mintel statistics also show that consumers are in a post-quarantine process back home. More household products are bought and more is cooked at home. Four out of five consumers are cooking at home every day.