You hardly need scientific and statistical studies to find out, but they exist anyway and they have already made it clear. Online advertising has overwhelmed consumers. The use of highly annoying formats, the growing concern for privacy or the fact that advertising is ‘saturating’ (as is the case with retargeting ads) have made Internet users quite tired of online ads.New advertising formats and new advertising scenarios are not immune from this vision and this rejection by consumers. Social networks can have a lot of pull for advertisers and can be one of the elements in which more money is being put in recent times or that are growing the most, but consumers are just as fed up with the advertising presence in that scenario as they are from the advertisements on the rest of the internet.Of course, ads on social networks also serve as a microcosm to understand another complex question, that of how consumers hate ads but cannot remain oblivious to them.

Although they hate them, they Belize WhatsApp Number List are not very inclined to accept other media monetization formats (such as paywall systems). And, in the case of ads on social networks, although they have a very negative view of them, they end up clicking on what they are trying to sell them.This last paradoxical reality is the conclusion that can be reached from the data of a study by Blue Fountain Media, which analyzed the perceptions and actions of a thousand American consumers between the ages of 18 and 65 as a statistical sample. According to their findings, although consumers are aware of the weight that ads have on their social media feeds and do not see it very favorably, they end up clicking on what they are shown.

75% of respondents think there are too many ads on social media but 70% click on them anyway.What they love and what they hateOf all the social networks, Facebook properties are the ones with the best data in terms of clicks. 38% of those surveyed acknowledge that they have clicked on ads on Facebook and 37% that they have clicked on Instagram. They are followed by YouTube (14%), Twitter (5%), Pinterest (4%) and LinkedIn (2%).Consumers do not seem very concerned with how the segmentation is done (61% say they have no problem with the ads being based on demographic segmentation) and neither with the type of products that are served to them.

65% believe, in fact, that these ads allowed them to discover quality products that they had not seen otherwise. And, another relevant data, 36% admit that they could not resist the pull of an offer: they clicked because they were promised discounts.Of course, not everything is rosy in the vision that consumers have of advertising on social networks and the complaints they show are very much in line with what bothers them about ads in general. 28% complained that they were shown ads for things they had no interest in, 27% of ads with audio and 23% of always seeing the same ads. For their part, 16% assured that they were already seeing more ads on their feeds than content from friends and family.

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