During the month of January 2021, advertising investment reached 323.6 million euros, decreasing -17.1% compared to the equivalent period of the previous year when the registered volume was 390.2 million euros.As a reminder to point out that the data in this press release includes those media and supports not directly controlled by InfoAdex based on declarative data from the advertising market. For this reason, the data presented here may not coincide with those obtained from the tools that InfoAdex makes available to users of their information. The media most affected by this measure are Radio, Exterior and Digital, the latter due to the inclusion of data from Search and Social Networks.

During this fiscal year, InfoAdex will include data from 2019 in the comparative tables in order to Indian Email List show a more realistic scenario in terms of evolutions. In such a way that the data can be compared with those of a period exempt from the effects of the pandemic and the measures adopted, which have significantly affected the advertising sector.Digital , which occupies the first position by volume of advertising investment during the month of January 2021, has experienced a slight decrease of -0.1% compared to January 2020, obtaining 151.1 million euros.

Within Digital, the best performance this month is for Social Networks , which increased its investment figure by 2.5%, reaching 38.7 million euros. Search , grew by 1.3% with an investment of 57.6 million euros compared to the 56.9 million euros it obtained in the same period of 2020. Finally, within the means contemplated in digital, Websites decreased by -3.2% going from 56.6 million euros in the month of January 2020 to 54.7 million in the month analyzed.The second medium by volume would be Television, which brings together an advertising investment of 116.4 million euros, -19.8% less than the 145.2 million euros for the same period of 2020.

Radio , which ranks third in terms of investment , stands at 23.3 million and a decrease of -26.7%, above the average quarter, Daily , whose figure rises to 15.6 million euros in the first month of the year and registers a fall of -33, 2% on the figure corresponding to the previous year. The Foreign medium decreased by -62.4% its volume of advertising investment with 9.9 million euros. Magazines , sixth average by volume of investment, decreased its figure by -33.5% and 6.6 million euros.Supplements and Sunday , records half a million euros and a decrease of -47.7% compared to the same period of the previous year. Finally, Cinema , one of the media most affected by the health crisis, reflects 0.4 million euros and a drop of -78.8% compared to January 2020.As we said at the beginning of this press release, we will also compare month by month with 2019. In this first month of 2021, advertising investment in controlled media would have decreased by -23.0% compared to January 2019.

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