Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company In just 60 days we experienced an unprecedented change in behavior as a result of the COVID-19 pandemic. Uncertainty prevails and people’s behavior is disrupted, which translates into new habits and brands must adapt. Audiences change their consumption from quarantines: OOH falls, but consumption of news and streaming platforms grows exponentially. The audience of the news channels reaches a record higher than that of the 2019 Elections. In Argentina, 6 out of 10 viewers tuned in to news signals at 8:00 p.m. Sunday, March 15.StageCoronavirus and pandemic are the words that dominate communications. The world’s stock markets fall every day.

News consumption Israel Phone Number List growing and we find ourselves in front of over-informed consumers who change their habits and priorities. 87% buy more cleaning products, while 82% say they use more apps and streaming. All, behaviors that refer to the necessary seclusion. What should brands do? Understanding the role that a brand plays in people’s lives can be very useful in times of crisis, especially understanding if the brand can collaborate from the functional perspective of the product or service, or on issues that are personally important (facilitate life, make people feel calm with their decisions, that they feel protected, have fun, etc.) and those that are relevant to their community or environment, in a useful and sustained way. More and more Argentines are prioritizing these last benefits. How much more will it grow in 2020 during and after the Coronavirus?

Today brands must appeal to significance more than ever. The latest Havas study , Meaningful Brands, found that 82% of Argentines already believed that companies and brands should communicate honestly about their commitments and promises. Today, consumers demand attention to the collective, rather than the personal. The fundamental roles of brands today are: to inspire, entertain, educate, inform, help and reward.

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