ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Master in Digital Marketing Management – UPF-BSM, Acquire specialized knowledge to manage the digital marketing of your organization. . One of those debates that have been repeated in recent times and that have been occupying prominent positions when it comes to SEO is the question of what role the keyword should play today. Has the keyword died in the days of social networks? Have they lost importance now that people have started to search differently and are starting to ask the search engine on duty for entire phrases?

The truth is that the different reports have been pointing out that keywords, at least as they were understood in the past, are no longer as important as they were before. In other words, to be successful you don’t have to repeat the magic word that was  Hong Kong Email List chosen as the flag to position the text. You do not have to write content on the blog using the same term over and over again in each and every paragraph and you do not have to put it even as a shoehorn in the URL of the page. But despite the fact that keywords no longer work exactly the same as they did a few years ago, that does not mean that they have disappeared completely. What you have to do to adapt the keyword strategy to the realities of the present and the demands of today’s search engines (let’s say actually to the demands of Google?) Is to readjust what is being done and bet on a strategy a lot more complex, much more dynamic and much more convergent. SEO should not be a kind of niche element that lives apart from everything else and should connect with the other strategies of the company.

And, clearly, who else you need to bond with is with content marketing. As they point out in an analysis in Search EngineLand , keywords and content marketing must work in a much more synergistic way and must collaborate because, after all, both seek the same objectives. The former also have to adapt to what the new times impose and must function at the levels that now mark what is happening. Keywords are the key to understanding what consumers want to be told and can function as a kind of support staff to understand where to go with content. Tools such as Google Trends or Google Keyword Planner work, they point out in the analysis, as an element to identify patterns and to detect peaks of interest in certain topics. Those tools will pinpoint not only the keywords that consumers are searching for the most but also what brands need to produce as content to connect with audiences. For this reason, investigating which keywords are having the most traction and which ones are working the best is still very relevant (no matter how much they no longer work exactly the same as they did 10 years ago) and they continue to serve to connect with the consumer. understanding what interests them. Keywords are still a key element, they warn in the study, to improve the relationship with consumers.

What are keywords for?
The usefulness of keywords therefore remains very high and continues to allow brands to reach consumers, even if they do not do so with the same formula as in the past. The first point in which keywords help is by allowing you to better know the consumer . The keywords are showing a path to understand what worries, what interests and what motivates the consumer who is related to a brand. After this point, keywords help to communicate more effectively , since it enables the brand to ‘speak’ the consumer’s language. Thanks to them, brands know what they have to talk about and what they have to say, which leads to – next point – being more efficient when planning the content that is released to the world.

Leave a Reply

Your email address will not be published. Required fields are marked *