IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories The staggering growth of social networks like Facebook and Twitter has led many others to rethink their claim about social media. Although social networks have proven to be important for companies, since 79% have a profile in at least one of them, it should be noted that it is no longer enough to simply have a fan page, a LinkedIn group or a Twitter account.

There is data that we cannot pass up Lebanon Email List understand the importance of social media today, starting with knowing that our brand is mentioned approximately 90 times a week in conversations with friends, family and co-workers. The impact of social media on businesses and companies is already a reality, and by 2014, 53% of purchases from retailers, both online and offline, will be affected by the influence of the web, largely due to habits and the way in which consumers are increasingly using the Internet to research products before buying. Facebook, blogs, Twitter and customer and consumer reviews are considered the most effective tactics to mobilize customers to talk about products online. If we think of social media as sales channels, Facebook is the most used with 86%, followed by Twitter with 65%, blogs with it and Reviews with 55% each, and video channels with it. fifty%. Moving a brand to a social business model today requires a strong commitment to a social media mindset, a new way of thinking, which affects all marketing decisions, including interaction and conversation. .The long-term impact of these efforts on social media will be achieved by understanding the five ways that business can benefit from social thinking.

First of all, understand what our target is in social media. Second, understand the ROI of social media within the overall online marketing mix. Next, Implementing more effective communication strategies, Improving social media planning and Improving customer service close the loop is these main reasons why companies should take advantage of their potential for the benefit of their businesses. The following infographic shows us graphically all these data and conclusions that demonstrate once again the importance of media and social networks for companies.

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