Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories It is the first time that experts in Social Networks meet to show managers of Spanish SMEs the true potential of these tools for their business The I Congress of Social Networks for SMEs will make, for the first time, available to more than 300 small and medium-sized companies, the knowledge and tools necessary to carry out a successful and profitable 2.0 strategy for their businesses, in the hands of experts of the sector.

The Congress , which will take place on June 9 at the MAPFRE Convention Center (Madrid), will feature speakers such as Juan Ghana Email List founder of several 2.0 initiatives and author of the book 365 days (and nights) of Marketing 2.0. The beginning of the decade; Ismael El-Qudsi, Head of New Media at HAVAS Media and founding partner of the Association of Investors and Entrepreneurs on the Internet; Javier Martín, founder of the blog Loogic.com, one of the references on Internet businesses in Spanish and Mauro Fuentes, director of the Social Media area at Tinkle. The congress will also be attended by a senior official from the Spanish Association of Online Communication Managers (AERCO).This first congress, organized by Activo Social Media and evercom, was created to become a business and professional forum where to present knowledge and experiences related to the use of Social Networks.

Attendees will be able to know, first-hand, the business possibilities offered by social networks such as Facebook, Linkedin, Tuenti, Twitter or Youtube, as well as the role of the Community Manager in an SME and real success stories of SMEs that have integrated the use of these tools in your business. Through the different presentations, which will take place throughout a single day, it will be shown that social networks are not a passing fad, but that there are real possibilities for SMEs to attract and contact customers and interest groups. In addition, it will be highlighted that there are real possibilities to attract new customers, retain and strengthen relationships with current ones, improve the quality of care and service and, ultimately, position yourself with an advantage over your competition.

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