One of the latest moves Google has made in the advertising market has been to announce the launch of 3D and augmented reality ads. The new formats have been testing and are not yet available in the market (but they will soon be, the expectation is that they will do so in summer), but the company already defends the potential they will have for companies. They will make the experience of seeing the product and the brand’s message much more immersive and also much more efficient for the brand. Augmented reality, he promises, will serve to test products and end directly through the checkout box.But the truth is that it is not just a new format, but a profound change in how things are being done in advertising and one that, in addition, Google wants to promote in any case.
As noted in an analysis published by Digiday , which has spoken with different voices in the Senegal Phone Number List industry on the subject, YouTube, Google’s video platform, is already pushing the format among advertisers. He’s selling it to you now, and the move could be a boost for an ad format that, in reality, the industry had already been working on.A growing interestThat is, YouTube could be the one that ends up giving the final push to the format, but other companies have already been working on offering these types of ads. Snapchat has been offering ads in augmented reality for a while and Facebook (both on its main social network and on Instagram) would also be working on the format.They are not the only players trying to position themselves with the format. Traditional industry divisions seeking to gain a foothold in the digital arena are also trying.
CBS Interactive, for example, has just closed an agreement to be able to create augmented reality and 3D ads on its mobile platform (linked to online media apps and sports content).Some brands have also started to test the format and try to create their own experiences, either with their own systems – like what Ikea has been doing – or with third-party advertisements – as Toyota has just done, for example, with a campaign that allows ‘see’ the car that will launch next year -.All this means that, as explained in Digiday , the interest of brands in advertising in augmented reality has been growing and that the industry is beginning to reposition itself in this field. Some companies in the advertising sector are already working specifically on it and others have increased investment.
The potential for some sectors In addition, it is beginning to be seen quite clearly that this type of announcement will have a quite remarkable echo in some specific industries. The cosmetics industry, for example, is one of those that could benefit the most from the format, it already opens up very interesting possibilities.MAC is, in fact, the company with which YouTube has tested the format, allowing to create an experience in which lipsticks were tried (and then could be purchased). The principle of what makes it work for them also works for the fashion or jewelry industry, which could be other prominent players in the jump to augmented reality advertising.