Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. One of the activities that could be seen on Twitter during the confinement was to analyze the lists of available rental apartments, especially in large cities. Tweeters analyzed the new ads and compared them to the pre-coronavirus world. Their conclusions were clear: the rental market had been filled with flats that until then were vacation rental flats. They were filling up with Airbnb flats. Before the coronavirus crisis, Airbnb was one of the great success stories of the tourism market and the so-called sharing economy (although the model had changed so much that it had ceased to be a sharing economy and had become something else). During the crisis, it was one of the companies in which it was seen more clearly that the business model with which it operated did not work in the times of the coronavirus. It happened for the tourism industry in general, true, but Airbnb became the clearest and most visible example of the situation.”

Travel as we know it is over Turkmenistan Email List the co-founder of Airbnb , in interviews in the US media, also ensuring that pre-coronavirus travel and its ways “will not return.” The future will pass, he believes, through lesser-known destinations and fewer big cities. How and where you travel will be redistributed. Although what made his interviews and statements go viral was his statements about the business model. “We spent 12 years building the Airbnb business and have lost almost everything in a matter of four to six weeks,” he noted.It is not that Airbnb is going to disappear, but it will have to reinvent itself and that, clearly, all that glitters will no longer be exactly gold. Situations not conducive to the confinement market The Airbnb case is not unique. Many other emerging companies that were positioning themselves as great success stories of the 21st century and of the new market have been brutally impacted by the coronavirus crisis and by the state of things that it has generated.

In general, all those companies that did not have a clear presence in ecommerce and an omnichannel strategy have come out of the situation quite scared. Therefore, one wonders what will happen to Primark .The success of Primark, which has become the boom of the last decade and which has led a global expansion that has positioned it as a great force in Spain and has led it to enter the US, is marked by a very clear model. They sell very cheap clothes, so they need their stores to ship a lot of merchandise. Therefore, its spaces are gigantic and full of things. And that is why they have also avoided the online channel: it would not be profitable for them. But what happens when you can’t sell because your stores are closed? Primark has lost 700 million euros a month during the times of confinement, as published by Smoda , and it will need an overwhelming influx of public to its stores in the new normal if they want to recover what was lost.

The confinement also came out with billions of euros in stock of unsold garments. The winners of the app, not so solid The problems not only affect those who positioned a model that does not use the network and that plays only with the physical elements, but also with the hybrid players of the new economy. Deliveroo , one of the emerging delivery companies in recent years, has just presented an ERE that affects its offices in Madrid, Barcelona and Valencia. It will continue to operate in Spain but, as indicated by the unions, will take the programming and control of orders to Romania, as reported by El Periódico .Although service companies that use apps to offer physical and “traditional” products have changed the market in recent years, they are suffering the impact of the crisis and are doing it in a generalized way.

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