IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Not long ago, I was speaking with a respected and successful businessman with whom I was evaluating the current situation of entrepreneurship and the company, my grandfather. My grandfather created a small construction company back in the 70s starting from scratch, fresh from making a living in France and with two children to feed. He told me how he had gone through hardships to legalize his company, how he had to go through a thousand windows looking for elusive papers, the number of times that due to lack of communication with the client he lost jobs in favor of other local businesses and how the monitoring of works at the same time was a very complicated task to manage. I remember him saying to me: You do n’t know how lucky you are now. No crisis would have stopped me with the opportunities you enjoy today!
He laughs when I send an from my mobile phone, a co-worker answers me instantly, they send me a photo with a detail of a project or I show him a virtual work group. And, remembering an article that I read by Seth Godin , I did with him a review of the benefits that the promised land offers us. We can access ideas and trends that he could never have access to, we know what begins to move in the house next door and how it will affect ours or inspire, with the knowledge of others, our work. We live in the age of applications and tools, we manage our lives with dozens of helpers who program or facilitate our lives in an amazing way and the best thing is that many of them are free. We have easy access to approach the market , which we can segment to unsuspected limits and know your wishes and complaints at a glance. Although we live in times of recession, the investment and access to capital that we have today was unimaginable for my grandfather in his beginnings and concepts such as business angels, financing round or opportunities such as crowfunding, coworking and crowdsourcing, a chimera.
What has not changed over time is the general mentality of fear of doing something different And sadly, there is no app or tool to give you the push to help you take the plunge. We live in the era of ideas and we have a very wide range of possibilities to carry them out, and you? Do you take advantage of the promised land or are you one of those who curses the time in which you have lived? Get up and walk .Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy.