Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online Google’s offer to acquire online advertising group DoubleClick suffered a setback yesterday after the European Commission announced it would open a thorough investigation of the $ 3.1 billion deal. The Commission noted in a statement that a preliminary market investigation indicates that “the proposed merger would raise competition concerns in the online brokerage and ad placement markets.
“The Commission has until April 2 of next year to make a Nepal Phone Number List final decision to determine whether the proposed settlement violates competition laws. Last night the agency indicated that one of the main objectives of the investigation would be to analyze whether, without the takeover, DoubleClick could become an “effective competitor of Google in the online advertising intermediation market. “The merger has already been heavily criticized by some Google competitors, including Microsoft and Yahoo, who argue that the deal would give Google a dominant position in the burgeoning online advertising market, so last night they welcomed the news of the future research.
“The Commission’s decision to initiate a detailed investigation constitutes the detailed analysis of the probable merger that we consider necessary. Competitive online advertising markets in Europe is of great importance to publishers and advertisers, and is also a key driver for innovation and creating consumer choice, ”said Yahoo. Google is the most visited website in 13 of the 16 countries in Europe. Privacy advocates have separately expressed their fears about the transaction, claiming that Google would have too much information about users and their internet search habits. Consumer organizations have also stepped in and Beuc, the European consumer rights group, warned Neelie Kroes, EU Competition Commissioner, that Google could dominate online advertising, and “this market power could exert a negative impact on the diversity of content available online ”.In a letter sent to the Competition Commissioner this summer, Beuc also expressed concerns for consumer privacy. “The incomparable and unprecedented databases on user profiles will constitute significant and possibly insurmountable barriers to access, but it appears that would be a clear violation of users’ privacy rights,” the organization noted.