IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company A study carried out by the Global Entrepreneurship Monitor (GEM) reflects a 27% drop in the rate of entrepreneurial activity in Spain. Only 5.1% of the Spanish population between 18 and 64 years old has founded or works in a newly created company. Founders of large companies use branding to improve their brand. Richard Branson, founder of Virgin, Steve Jobs of Apple or Francisco Martínez-Consentino of Silestone are some examples.

To reactivate the entrepreneurial character of Cambodia Email List Allegro 234 consultancy offers the five commandments of branding that can help the future entrepreneur. Numerous cases of successful companies have used branding to make their brand position itself in an important place. The brand image is a characteristic to take into account and more for entrepreneurs. On the occasion of the Day of the Entrepreneur, the branding consultancy Allegro 234 publishes “The five commandments of branding for entrepreneurs”. Its director Cristián Saracco affirms “it is better for the brand experience to represent 50% of the value of my company, than for the brand to be worth 100 or a million; the latter is anecdotal ”.YOUR BRAND MUST REFLECT YOU (the identity of the owner is more visible)If it has always been said that behind a good man there is a good woman, it is no less true that behind a good brand there is a great entrepreneur. A person who must put all his potential in that brand. It is a way of leaving a mark. According to Cristián Saracco, director of Allegro 234, “the brand is a resulting synthesis of what the company and its property is and promises. Big brands like Cosentino, Tous or Apple maintain an entrepreneurial spirit and tell a story ”.An important and media example is that of Richard Branson, an English tycoon known for his Virgin brand. Branson is very entrepreneurial as he achieved his first business success at the age of 16. In this case, the brand has a lot of its creator. The adventurous spirit of Branson is reflected in the different companies that the English tycoon has created. A Formula 1 team, an airline, a train company or even its own brand of cola are some of the business lines in which Branson has found a niche. With better or worse luck, the truth is that the gap that Virgin, and consequently Branson, has made in the minds of all consumers is undeniable.

THAT YOU CAN LIVE AN EXPERIENCE ASSOCIATED WITH YOUR BRAND. BUILD ITThe most important thing is the experience that people have when they are in contact with the brand, whether they are customers, suppliers or employees. After all, we are all customers. Zev Siegel, Jerry Baldwin, and Gordon Browke were the entrepreneurs who created the Starbucks coffee experience.Marketers use store design, including music, color schemes, product placement, and placement of advertised offers in the store to create an environment that invites people to come to the store. Starbucks has achieved that carrying a glass of coffee with its brand on the street is a symbol of differentiation of the person. It is the perfect example for the entrepreneur. Build your brand by creating a unique environment where people have unique experiences. WHAT IS IMPORTANT IS THE IDEA BEHIND THE COMPANY THAT THE DIFFERENCE FROM ITS COMPETITION What guarantees a good deal is the quality of the idea behind it. It is not what it is now, but what it was when it began. Nietzsche used to say “everyone who enjoys believes that what matters about the tree is the fruit, when in reality it is the seed. Here is the difference between those who believe and those who enjoy ”.The entrepreneur has to distinguish himself from his competition by giving something different. We have a good example of this at IKEA. Today, the Swedish company is the market leader in the distribution of furniture and home decoration objects. Ingvar Kramprad, Swedish entrepreneur who created the furniture company, has managed to give his brand a different touch. Going to IKEA has become more than just an act of shopping, entire families flock to IKEA to spend a few hours on the weekend, why? Because IKEA is different from the rest of its competition.

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